Module 14: The Marketing Function

Introduction to Business

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Book Contents

Lumen One Introduction to Business
Faculty Resources
Course Resources
1. Students: How to Use Lumen Course Materials
2. Students: Additional Lumen Resources
Module 1: Business in Society
Module 2: Economic Fundamentals
Module 3: The Global Business Environment
Module 4: The Financial System
Module 5: The Legal Environment
Module 6: Business Ethics and Corporate Social Responsibility
Module 7: Business Ownership
Module 8: Entrepreneurship
Module 9: Management
Module 10: Teamwork and Communication
Module 11: Human Resource Management
Module 12: Motivating Employees
Module 13: Managing Processes
Module 14: The Marketing Function
Module 15: Using the Marketing Mix
Module 16: Accounting and Finance
Module 17: Using Technology to Manage Business Information
Appendix

Explain the key components of the marketing function

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