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Lumen One Introduction to Business
Teaching Resources
Technical Resources
Evidence-Based Teaching Practices
Students: How to Use Lumen Course Materials
Students: Additional Lumen Resources
Module 1: Cheat Sheet
Module 1: Readiness Check
Main Idea vs. Supporting Details: Background You'll Need
Learn It 1.1.1: What Is Business?
Learn It 1.1.2: What Is Business?
Learn It 1.1.3: What Is Business?
Learn It 1.1.4: What Is Business?
Apply It 1.1: What Is Business?
Fresh Take 1.1: What Is Business?
Learn It 1.2.1: Factors of Production
Learn It 1.2.2: Factors of Production
Learn It 1.2.3: Factors of Production
Learn It 1.2.4: Factors of Production
Learn It 1.2.5: Factors of Production
Learn It 1.2.6: Factors of Production
Apply It 1.2: Factors of Production
Fresh Take 1.2: Factors of Production
Learn It 1.3.1: Who Is Involved in a Business?
Learn It 1.3.2: Who Is Involved in a Business?
Learn It 1.3.3: Who Is Involved in a Business?
Learn It 1.3.4: Who Is Involved in a Business?
Apply It 1.3: Who Is Involved in a Business?
Fresh Take 1.3: Who Is Involved in a Business?
Learn It 1.4.1: External Forces Affecting Businesses
Learn It 1.4.2: External Forces Affecting Businesses
Learn It 1.4.3: External Forces Affecting Businesses
Apply It 1.4: External Forces Affecting Businesses
Fresh Take 1.4: External Forces Affecting Businesses
Learn It 1.5.1: Career Connection: Hard vs. Soft Skills
Apply It 1.5: Career Connection: Hard vs. Soft Skills
Fresh Take 1.5: Career Connection: Hard vs. Soft Skills
Module 1: Get Stronger
Module 2: Cheat Sheet
Module 2: Readiness Check
Use of Evidence: Background You'll Need
Learn It 2.1.1: Understanding Economics
Learn It 2.1.2: Understanding Economics
Learn It 2.1.3: Understanding Economics
Apply It 2.1: Understanding Economics
Fresh Take 2.1: Understanding Economics
Learn It 2.2.1: Understanding Economic Systems
Learn It 2.2.2: Understanding Economic Systems
Learn It 2.2.3: Understanding Economic Systems
Learn It 2.2.4: Understanding Economic Systems
Apply It 2.2: Understanding Economic Systems
Fresh Take 2.2: Understanding Economic Systems
Learn It 2.3.1: Microeconomics
Learn It 2.3.2: Microeconomics
Learn It 2.3.3: Microeconomics
Learn It 2.3.4: Microeconomics
Learn It 2.3.5: Microeconomics
Learn It 2.3.6: Microeconomics
Learn It 2.3.7: Microeconomics
Apply It 2.3: Microeconomics
Fresh Take 2.3: Microeconomics
Learn It 2.4.1: Macroeconomics
Learn It 2.4.2: Macroeconomics
Learn It 2.4.3: Macroeconomics
Learn It 2.4.4: Macroeconomics
Learn It 2.4.5: Macroeconomics
Apply It 2.4: Macroeconomics
Fresh Take 2.4: Macroeconomics
Learn It 2.5.1: Career Connection: Career and Self-Development
Apply It 2.5: Career Connection: Career and Self-Development
Fresh Take 2.5: Career Connection: Career and Self-Development
Module 2: Get Stronger
Module 3: Cheat Sheet
Module 3: Readiness Check
Definition and Explanation: Background You'll Need
Learn It 3.1.1: Global Trade
Learn It 3.1.2: Global Trade
Learn It 3.1.3: Global Trade
Learn It 3.1.4: Global Trade
Learn It 3.1.5: Global Trade
Apply It 3.1: Global Trade
Fresh Take 3.1: Global Trade
Learn It 3.2.1: Participating in the Global Marketplace
Learn It 3.2.2: Participating in the Global Marketplace
Learn It 3.2.3: Participating in the Global Marketplace
Learn It 3.2.4: Participating in the Global Marketplace
Learn It 3.2.5: Participating in the Global Marketplace
Apply It 3.2: Participating in the Global Marketplace
Fresh Take 3.2: Participating in the Global Marketplace
Learn It 3.3.1: Factors Affecting Global Business
Learn It 3.3.2: Factors Affecting Global Business
Learn It 3.3.3: Factors Affecting Global Business
Learn It 3.3.4: Factors Affecting Global Business
Learn It 3.3.5: Factors Affecting Global Business
Apply It 3.3: Factors Affecting Global Business
Fresh Take 3.3: Factors Affecting Global Business
Learn It 3.4.1: International Cooperation
Learn It 3.4.2: International Cooperation
Learn It 3.4.3: International Cooperation
Learn It 3.4.4: International Cooperation
Apply It 3.4: International Cooperation
Fresh Take 3.4: International Cooperation
Learn It 3.5.1: Career Connection: Communication
Apply It 3.5: Career Connection: Communication
Fresh Take 3.5: Career Connection: Communication
Module 3: Get Stronger
Module 4: Cheat Sheet
Module 4: Readiness Check
Cause and Effect: Background You'll Need
Learn It 4.1.1: All About Money
Learn It 4.1.2: All About Money
Learn It 4.1.3: All About Money
Apply It 4.1: All About Money
Fresh Take 4.1: All About Money
Learn It 4.2.1: The U.S. Banking System
Learn It 4.2.2: The U.S. Banking System
Learn It 4.2.3: The U.S. Banking System
Learn It 4.2.4: The U.S. Banking System
Apply It 4.2: The U.S. Banking System
Fresh Take 4.2: The U.S. Banking System
Learn It 4.3.1: Financing Business Operations
Learn It 4.3.2: Financing Business Operations
Learn It 4.3.3: Financing Business Operations
Learn It 4.3.4: Financing Business Operations
Learn It 4.3.5: Financing Business Operations
Apply It 4.3: Financing Business Operations
Fresh Take 4.3: Financing Business Operations
Learn It 4.4.1: Career Connection: Critical Thinking
Apply It 4.4: Career Connection: Critical Thinking
Fresh Take 4.4: Career Connection: Critical Thinking
Module 4: Get Stronger
Module 5: Cheat Sheet
Module 5: Readiness Check
Comparison and Contrast: Background You'll Need
Learn It 5.1.1: Understanding Law
Learn It 5.1.2: Understanding Law
Learn It 5.1.3: Understanding Law
Apply It 5.1: Understanding Law
Fresh Take 5.1: Understanding Law
Learn It 5.2.1: What Is Tort Law?
Learn It 5.2.2: What Is Tort Law?
Learn It 5.2.3: What Is Tort Law?
Learn It 5.2.4: What Is Tort Law?
Learn It 5.2.5: What Is Tort Law?
Apply It 5.2: What Is Tort Law?
Fresh Take 5.2: What Is Tort Law?
Learn It 5.3.1: Intellectual Property
Learn It 5.3.2: Intellectual Property
Learn It 5.3.3: Intellectual Property
Learn It 5.3.4: Intellectual Property
Apply It 5.3: Intellectual Property
Fresh Take 5.3: Intellectual Property
Learn It 5.4.1: What Is a Contract?
Learn It 5.4.2: What Is a Contract?
Learn It 5.4.3: What Is a Contract?
Learn It 5.4.4: What Is a Contract?
Apply It 5.4: What Is a Contract?
Fresh Take 5.4: What Is a Contract?
Learn It 5.5.1: Consumer Protection Laws
Learn It 5.5.2: Consumer Protection Laws
Apply It 5.5: Consumer Protection Laws
Fresh Take 5.5: Consumer Protection Laws
Learn It 5.6.1: Career Connection: Equity and Inclusion
Apply It 5.6: Career Connection: Equity and Inclusion
Fresh Take 5.6: Career Connection: Equity and Inclusion
Module 5: Get Stronger
Module 6: Cheat Sheet
Module 6: Readiness Check
Credibility and Reliability: Background You'll Need
Learn It 6.1.1: Business Ethics
Learn It 6.1.2: Business Ethics
Learn It 6.1.3: Business Ethics
Learn It 6.1.4: Business Ethics
Apply It 6.1: Business Ethics
Fresh Take 6.1: Business Ethics
Learn it 6.2.1: Ethical Challenges
Learn it 6.2.2: Ethical Challenges
Learn it 6.2.3: Ethical Challenges
Learn it 6.2.4: Ethical Challenges
Apply It 6.2: Ethical Challenges
Fresh Take 6.2: Ethical Challenges
Learn It 6.3.1: Corporate Social Responsibility
Learn It 6.3.2: Corporate Social Responsibility
Learn It 6.3.3: Corporate Social Responsibility
Learn It 6.3.4: Corporate Social Responsibility
Apply It 6.3: Corporate Social Responsibility
Fresh Take 6.3: Corporate Social Responsibility
Learn It 6.4.1: Ethics in the Global Environment
Learn It 6.4.2: Ethics in the Global Environment
Learn It 6.4.3: Ethics in the Global Environment
Learn It 6.4.4: Ethics in the Global Environment
Apply It 6.4: Ethics in the Global Environment
Fresh Take 6.4: Ethics in the Global Environment
Learn It 6.5: Career Connection: Leadership
Apply It 6.5: Career Connection: Leadership
Fresh Take 6.5: Career Connection: Leadership
Module 6: Get Stronger
Module 7: Cheat Sheet
Module 7: Readiness Check
Identifying Key Vocabulary: Background You'll Need
Learn It 7.1.1: Owning a Business, Sole Proprietorship
Learn It 7.1.2: Owning a Business, Sole Proprietorship
Learn It 7.1.3: Owning a Business, Sole Proprietorship
Learn It 7.1.4: Owning a Business, Sole Proprietorship
Apply It 7.1: Owning a Business, Sole Proprietorship
Fresh Take 7.1: Owning a Business, Sole Proprietorship
Learn It 7.2.1: Partnerships
Learn It 7.2.2: Partnerships
Learn It 7.2.3: Partnerships
Learn It 7.2.4: Partnerships
Apply It 7.2: Partnerships
Fresh Take 7.2: Partnerships
Learn It 7.3.1: Corporations
Learn It 7.3.2: Corporations
Learn It 7.3.3: Corporations
Learn It 7.3.4: Corporations
Apply It 7.3: Corporations
Fresh Take 7.3: Corporations
Learn It 7.4.1: Franchises
Learn It 7.4.2: Franchises
Learn It 7.4.3: Franchises
Apply It 7.4: Franchises
Fresh Take 7.4: Franchises
Learn It 7.5.1: Mergers and Acquisitions
Learn It 7.5.2: Mergers and Acquisitions
Apply It 7.5: Mergers and Acquisitions
Fresh Take 7.5: Mergers and Acquisitions
Learn It 7.6: Career Connection: Professionalism
Apply It 7.6: Career Connection: Professionalism
Fresh Take 7.6: Career Connection: Professionalism
Module 7: Get Stronger
Module 8: Cheat Sheet
Module 8: Readiness Check
Purpose and Point of View: Background You'll Need
Learn It 8.1.1: Small Business, Big Impact
Learn It 8.1.2: Small Business, Big Impact
Learn It 8.1.3: Small Business, Big Impact
Apply It 8.1: Small Business, Big Impact
Fresh Take 8.1: Small Business, Big Impact
Learn It 8.2.1: What Is an Entrepreneur?
Learn It 8.2.2: What Is an Entrepreneur?
Learn It 8.2.3: What Is an Entrepreneur?
Learn It 8.2.4: What Is an Entrepreneur?
Apply It 8.2: What Is an Entrepreneur?
Fresh Take 8.2: What Is an Entrepreneur?
Learn It 8.3.1: Should You Start a Business?
Learn It 8.3.2: Should You Start a Business?
Learn It 8.3.3: Should You Start a Business?
Apply It 8.3: Should You Start a Business?
Fresh Take 8.3: Should You Start a Business?
Learn It 8.4.1: How to Start a Business
Learn It 8.4.2: How to Start a Business
Learn It 8.4.3: How to Start a Business
Learn It 8.4.4: How to Start a Business
Apply It 8.4: How to Start a Business
Fresh Take 8.4: How to Start a Business
Learn It 8.5: Career Connection: Teamwork
Apply It 8.5: Career Connection: Teamwork
Fresh Take 8.5: Career Connection: Teamwork
Module 8: Get Stronger
Module 9: Cheat Sheet
Module 9: Readiness Check
Inferences and Conclusions: Background You'll Need
Learn It 9.1.1: What Is a Manager?
Learn It 9.1.2: What Is a Manager?
Learn It 9.1.3: What Is a Manager?
Learn It 9.1.4: What Is a Manager?
Learn It 9.1.5: What Is a Manager?
Apply It 9.1: What Is a Manager?
Fresh Take 9.1: What Is a Manager?
Learn It 9.2.1: Planning
Learn It 9.2.2: Planning
Apply It 9.2: Planning
Fresh Take 9.2: Planning
Learn It 9.3.1: Organizing
Learn It 9.3.2: Organizing
Learn It 9.3.3: Organizing
Learn It 9.3.4: Organizing
Apply It 9.3: Organizing
Fresh Take 9.3: Organizing
Learn It 9.4.1: Leading
Learn It 9.4.2: Leading
Learn It 9.4.3: Leading
Apply It 9.4: Leading
Fresh Take 9.4: Leading
Learn It 9.5.1: Controlling
Learn It 9.5.2: Controlling
Learn It 9.5.3: Controlling
Apply It 9.5: Controlling
Fresh Take 9.5: Controlling
Learn It 9.6.1: Career Connection: Technology
Apply It 9.6: Career Connection: Technology
Fresh Take 9.6: Career Connection: Technology
Module 9: Get Stronger
Module 10: Cheat Sheet
Module 10: Readiness Check
Tone and Mood: Background You'll Need
Learn It 10.1.1: What Is a Team?
Learn It 10.1.2: What Is a Team?
Learn It 10.1.3: What Is a Team?
Learn It 10.1.4: What Is a Team?
Apply It 10.1: What Is a Team?
Fresh Take 10.1: What Is a Team?
Learn It 10.2.1: Communication
Learn It 10.2.2: Communication
Learn It 10.2.3: Communication
Learn It 10.2.4: Communication
Apply It 10.2: Communication
Fresh Take 10.2: Communication
Learn It 10.3.1: Electronic Communication
Learn It 10.3.2: Electronic Communication
Apply It 10.3: Electronic Communication
Fresh Take 10.3: Electronic Communication
Learn It 10.4.1: Career Connection: Reverse Chronological Résumé
Learn It 10.4.2: Career Connection: Reverse Chronological Résumé
Apply It 10.4: Career Connection: Reverse Chronological Résumé
Fresh Take 10.4: Career Connection: Reverse Chronological Résumé
Module 10: Get Stronger
Module 11: Cheat Sheet
Module 11: Readiness Check
Effectiveness of an Argument: Background You'll Need
Learn It 11.1.1: What Is Human Resource Management?
Learn It 11.1.2: What Is Human Resource Management?
Apply It 11.1: What Is Human Resource Management?
Fresh Take 11.1: What Is Human Resource Management?
Learn It 11.2.1: HR and the Law
Learn It 11.2.2: HR and the Law
Learn It 11.2.3: HR and the Law
Learn It 11.2.4: HR and the Law
Apply It 11.2: HR and the Law
Fresh Take 11.2: HR and the Law
Learn It 11.3.1: Recruiting and Hiring
Learn It 11.3.2: Recruiting and Hiring
Learn It 11.3.3: Recruiting and Hiring
Apply It 11.3: Recruiting and Hiring
Fresh Take 11.3: Recruiting and Hiring
Learn It 11.4.1: Training, Developing, and Rewarding Employees
Learn It 11.4.2: Training, Developing, and Rewarding Employees
Learn It 11.4.3: Training, Developing, and Rewarding Employees
Learn It 11.4.4: Training, Developing, and Rewarding Employees
Learn It 11.4.5: Training, Developing, and Rewarding Employees
Apply It 11.4: Training, Developing, and Rewarding Employees
Fresh Take 11.4: Training, Developing, and Rewarding Employees
Learn It 11.5.1: Retention and Turnover
Learn It 11.5.2: Retention and Turnover
Learn It 11.5.3: Retention and Turnover
Apply It 11.5: Retention and Turnover
Fresh Take 11.5: Retention and Turnover
Learn It 11.6.1: Career Connection: Functional Résumé
Apply It 11.6: Career Connection: Functional Résumé
Fresh Take 11.6: Career Connection: Functional Résumé
Module 11: Get Stronger
Module 12: Cheat Sheet
Module 12: Readiness Check
Using a Case Study: Background You'll Need
Learn It 12.1.1: The Hawthorne Effect
Learn It 12.1.2: The Hawthorne Effect
Apply It 12.1: The Hawthorne Effect
Fresh Take 12.1: The Hawthorne Effect
Learn It 12.2.1: Need-Based Theories of Motivation
Learn It 12.2.2: Need-Based Theories of Motivation
Learn It 12.2.3: Need-Based Theories of Motivation
Apply It 12.2: Need-Based Theories of Motivation
Fresh Take 12.2: Need-Based Theories of Motivation
Learn It 12.3.1: Process-Based Theories of Motivation
Learn It 12.3.2: Process-Based Theories of Motivation
Learn It 12.3.3: Process-Based Theories of Motivation
Apply It 12.3: Process-Based Theories of Motivation
Fresh Take 12.3: Process-Based Theories of Motivation
Learn It 12.4.1: Managers' Attitudes and Motivation
Learn It 12.4.2: Managers' Attitudes and Motivation
Apply It 12.4: Managers' Attitudes and Motivation
Fresh Take 12.4: Managers' Attitudes and Motivation
Learn It 12.5.1: Strategies for Motivating Employees
Learn It 12.5.2: Strategies for Motivating Employees
Apply It 12.5: Strategies for Motivating Employees
Fresh Take 12.5: Strategies for Motivating Employees
Learn It 12.6.1: Career Connection: Customizing Your Résumé
Apply It 12.6: Career Connection: Customizing Your Résumé
Fresh Take 12.6: Career Connection: Customizing Your Résumé
Module 12: Get Stronger
Module 13: Cheat Sheet
Module 13: Readiness Check
Use of Statistics and Data: Background You'll Need
Learn It 13.1.1: What Is Operations Management?
Learn It 13.1.2: What Is Operations Management?
Apply It 13.1: What Is Operations Management?
Fresh Take 13.1: What Is Operations Management?
Learn It 13.2.1: Production Processes
Learn It 13.2.2: Production Processes
Learn It 13.2.3: Production Processes
Apply It 13.2: Production Processes
Fresh Take 13.2: Production Processes
Learn It 13.3.1: Production Planning
Learn It 13.3.2: Production Planning
Learn It 13.3.3: Production Planning
Learn It 13.3.4: Production Planning
Learn It 13.3.5: Production Planning
Apply It 13.3: Production Planning
Fresh Take 13.3: Production Planning
Learn It 13.4.1: Quality Assurance
Learn It 13.4.2: Quality Assurance
Learn It 13.4.3: Quality Assurance
Apply It 13.4: Quality Assurance
Fresh Take 13.4: Quality Assurance
Learn It 13.5.1: Career Connection: Cover Letter
Apply It 13.5: Career Connection: Cover Letter
Fresh Take 13.5: Career Connection: Cover Letter
Module 13: Get Stronger
Module 14: Cheat Sheet
Module 14: Readiness Check
Rhetorical Devices: Background You'll Need
Learn It 14.1.1: The Role of Customers
Learn It 14.1.2: The Role of Customers
Learn It 14.1.3: The Role of Customers
Learn It 14.1.4: The Role of Customers
Learn It 14.1.5: The Role of Customers
Apply It 14.1: The Role of Customers
Fresh Take 14.1: The Role of Customers
Learn It 14.2.1: Segmentation and Targeting
Learn It 14.2.2: Segmentation and Targeting
Learn It 14.2.3: Segmentation and Targeting
Apply It 14.2: Segmentation and Targeting
Fresh Take 14.2: Segmentation and Targeting
Learn It 14.3.1: The Marketing Mix
Learn It 14.3.2: The Marketing Mix
Learn It 14.3.3: The Marketing Mix
Apply It 14.3: The Marketing Mix
Fresh Take 14.3: The Marketing Mix
Learn It 14.4.1: Career Connection: Networking
Apply It 14.4: Career Connection: Networking
Fresh Take 14.4: Career Connection: Networking
Module 14: Get Stronger
Module 15: Cheat Sheet
Module 15: Readiness Check
Structure and Organization: Background You'll Need
Learn It 15.1.1: Product
Learn It 15.1.2: Product
Learn It 15.1.3: Product
Learn It 15.1.4: Product
Learn It 15.1.5: Product
Learn It 15.1.6: Product
Apply It 15.1: Product
Fresh Take 15.1: Product
Learn It 15.2.1: Price
Learn It 15.2.2: Price
Learn It 15.2.3: Price
Learn It 15.2.4: Price
Apply It 15.2: Price
Fresh Take 15.2: Price
Learn It 15.3.1: Place
Learn It 15.3.2: Place
Learn It 15.3.3: Place
Learn It 15.3.4: Place
Learn It 15.3.5: Place
Apply It 15.3: Place
Fresh Take 15.3: Place
Learn It 15.4.1: Promotion
Learn It 15.4.2: Promotion
Learn It 15.4.3: Promotion
Learn It 15.4.4: Promotion
Apply It 15.4: Promotion
Fresh Take 15.4: Promotion
Learn It 15.5.1: Career Connection: Elevator Pitch
Apply It 15.5: Career Connection: Elevator Pitch
Fresh Take 15.5: Career Connection: Elevator Pitch
Module 15: Get Stronger
Module 16: Cheat Sheet
Module 16: Readiness Check
Use of an Expert: Background You'll Need
Learn It 16.1.1: What Is Accounting?
Learn It 16.1.2: What Is Accounting?
Apply It 16.1: What Is Accounting?
Fresh Take 16.1: What Is Accounting?
Learn It 16.2.1: Financial Statements
Learn It 16.2.2: Financial Statements
Learn It 16.2.3: Financial Statements
Learn It 16.2.4: Financial Statements
Learn It 16.2.5: Financial Statements
Apply It 16.2: Financial Statements
Fresh Take 16.2: Financial Statements
Learn It 16.3.1: Ethics in Accounting
Learn It 16.3.2: Ethics in Accounting
Apply It 16.3: Ethics in Accounting
Fresh Take 16.3: Ethics in Accounting
Learn It 16.4.1: Career Connection: Interviews
Learn It 16.4.2: Career Connection: Interviews
Apply It 16.4: Career Connection: Interviews
Fresh Take 16.4: Career Connection: Interviews
Module 16: Get Stronger
Module 17: Cheat Sheet
Module 17: Readiness Check
Persuasive Techniques: Background You'll Need
Learn It 17.1.1: Information Technology in Business
Learn It 17.1.2: Information Technology in Business
Learn It 17.1.3: Information Technology in Business
Apply It 17.1: Information Technology in Business
Fresh Take 17.1: Information Technology in Business
Learn It 17.2.1: How Businesses Use Information
Learn It 17.2.2: How Businesses Use Information
Learn It 17.2.3: How Businesses Use Information
Learn It 17.2.4: How Businesses Use Information
Apply It 17.2: How Businesses Use Information
Fresh Take 17.2: How Businesses Use Information
Learn It 17.3.1: Managing Information
Learn It 17.3.2: Managing Information
Learn It 17.3.3: Managing Information
Apply It 17.3: Managing Information
Fresh Take 17.3: Managing Information
Learn It 17.4.1: Issues in Information Technology
Learn It 17.4.2: Issues in Information Technology
Learn It 17.4.3: Issues in Information Technology
Learn It 17.4.4: Issues in Information Technology
Apply It 17.4: Issues in Information Technology
Fresh Take 17.4: Issues in Information Technology
Learn It 17.5.1: Career Connection: Following Up
Apply It 17.5: Career Connection: Following Up
Fresh Take 17.5: Career Connection: Following Up
Module 17: Get Stronger
Appendix
You can view the transcript for “Cover Letter video with Voiceover” here (opens in new window).
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