Skip to content

Introduction to Business

Book Contents Navigation

Book Contents
  1. Lumen One Introduction to Business

  2. Faculty Resources
    1. Teaching Resources

    2. Technical Resources

    3. Evidence-Based Teaching Practices

  3. Course Resources
    1. Students: How to Use Lumen Course Materials

    2. Students: Additional Lumen Resources

  4. Module 1: Business in Society
    1. Module 1: Cheat Sheet

    2. Module 1: Readiness Check

    3. Main Idea vs. Supporting Details: Background You'll Need

    4. Learn It 1.1.1: What Is Business?

    5. Learn It 1.1.2: What Is Business?

    6. Learn It 1.1.3: What Is Business?

    7. Learn It 1.1.4: What Is Business?

    8. Apply It 1.1: What Is Business?

    9. Fresh Take 1.1: What Is Business?

    10. Learn It 1.2.1: Factors of Production

    11. Learn It 1.2.2: Factors of Production

    12. Learn It 1.2.3: Factors of Production

    13. Learn It 1.2.4: Factors of Production

    14. Learn It 1.2.5: Factors of Production

    15. Learn It 1.2.6: Factors of Production

    16. Apply It 1.2: Factors of Production

    17. Fresh Take 1.2: Factors of Production

    18. Learn It 1.3.1: Who Is Involved in a Business?

    19. Learn It 1.3.2: Who Is Involved in a Business?

    20. Learn It 1.3.3: Who Is Involved in a Business?

    21. Learn It 1.3.4: Who Is Involved in a Business?

    22. Apply It 1.3: Who Is Involved in a Business?

    23. Fresh Take 1.3: Who Is Involved in a Business?

    24. Learn It 1.4.1: External Forces Affecting Businesses

    25. Learn It 1.4.2: External Forces Affecting Businesses

    26. Learn It 1.4.3: External Forces Affecting Businesses

    27. Apply It 1.4: External Forces Affecting Businesses

    28. Fresh Take 1.4: External Forces Affecting Businesses

    29. Learn It 1.5.1: Career Connection: Hard vs. Soft Skills

    30. Apply It 1.5: Career Connection: Hard vs. Soft Skills

    31. Fresh Take 1.5: Career Connection: Hard vs. Soft Skills

    32. Module 1: Get Stronger

  5. Module 2: Economic Fundamentals
    1. Module 2: Cheat Sheet

    2. Module 2: Readiness Check

    3. Use of Evidence: Background You'll Need

    4. Learn It 2.1.1: Understanding Economics

    5. Learn It 2.1.2: Understanding Economics

    6. Learn It 2.1.3: Understanding Economics

    7. Apply It 2.1: Understanding Economics

    8. Fresh Take 2.1: Understanding Economics

    9. Learn It 2.2.1: Understanding Economic Systems

    10. Learn It 2.2.2: Understanding Economic Systems

    11. Learn It 2.2.3: Understanding Economic Systems

    12. Learn It 2.2.4: Understanding Economic Systems

    13. Apply It 2.2: Understanding Economic Systems

    14. Fresh Take 2.2: Understanding Economic Systems

    15. Learn It 2.3.1: Microeconomics

    16. Learn It 2.3.2: Microeconomics

    17. Learn It 2.3.3: Microeconomics

    18. Learn It 2.3.4: Microeconomics

    19. Learn It 2.3.5: Microeconomics

    20. Learn It 2.3.6: Microeconomics

    21. Learn It 2.3.7: Microeconomics

    22. Apply It 2.3: Microeconomics

    23. Fresh Take 2.3: Microeconomics

    24. Learn It 2.4.1: Macroeconomics

    25. Learn It 2.4.2: Macroeconomics

    26. Learn It 2.4.3: Macroeconomics

    27. Learn It 2.4.4: Macroeconomics

    28. Learn It 2.4.5: Macroeconomics

    29. Apply It 2.4: Macroeconomics

    30. Fresh Take 2.4: Macroeconomics

    31. Learn It 2.5.1: Career Connection: Career and Self-Development

    32. Apply It 2.5: Career Connection: Career and Self-Development

    33. Fresh Take 2.5: Career Connection: Career and Self-Development

    34. Module 2: Get Stronger

  6. Module 3: The Global Business Environment
    1. Module 3: Cheat Sheet

    2. Module 3: Readiness Check

    3. Definition and Explanation: Background You'll Need

    4. Learn It 3.1.1: Global Trade

    5. Learn It 3.1.2: Global Trade

    6. Learn It 3.1.3: Global Trade

    7. Learn It 3.1.4: Global Trade

    8. Learn It 3.1.5: Global Trade

    9. Apply It 3.1: Global Trade

    10. Fresh Take 3.1: Global Trade

    11. Learn It 3.2.1: Participating in the Global Marketplace

    12. Learn It 3.2.2: Participating in the Global Marketplace

    13. Learn It 3.2.3: Participating in the Global Marketplace

    14. Learn It 3.2.4: Participating in the Global Marketplace

    15. Learn It 3.2.5: Participating in the Global Marketplace

    16. Apply It 3.2: Participating in the Global Marketplace

    17. Fresh Take 3.2: Participating in the Global Marketplace

    18. Learn It 3.3.1: Factors Affecting Global Business

    19. Learn It 3.3.2: Factors Affecting Global Business

    20. Learn It 3.3.3: Factors Affecting Global Business

    21. Learn It 3.3.4: Factors Affecting Global Business

    22. Learn It 3.3.5: Factors Affecting Global Business

    23. Apply It 3.3: Factors Affecting Global Business

    24. Fresh Take 3.3: Factors Affecting Global Business

    25. Learn It 3.4.1: International Cooperation

    26. Learn It 3.4.2: International Cooperation

    27. Learn It 3.4.3: International Cooperation

    28. Learn It 3.4.4: International Cooperation

    29. Apply It 3.4: International Cooperation

    30. Fresh Take 3.4: International Cooperation

    31. Learn It 3.5.1: Career Connection: Communication

    32. Apply It 3.5: Career Connection: Communication

    33. Fresh Take 3.5: Career Connection: Communication

    34. Module 3: Get Stronger

  7. Module 4: The Financial System
    1. Module 4: Cheat Sheet

    2. Module 4: Readiness Check

    3. Cause and Effect: Background You'll Need

    4. Learn It 4.1.1: All About Money

    5. Learn It 4.1.2: All About Money

    6. Learn It 4.1.3: All About Money

    7. Apply It 4.1: All About Money

    8. Fresh Take 4.1: All About Money

    9. Learn It 4.2.1: The U.S. Banking System

    10. Learn It 4.2.2: The U.S. Banking System

    11. Learn It 4.2.3: The U.S. Banking System

    12. Learn It 4.2.4: The U.S. Banking System

    13. Apply It 4.2: The U.S. Banking System

    14. Fresh Take 4.2: The U.S. Banking System

    15. Learn It 4.3.1: Financing Business Operations

    16. Learn It 4.3.2: Financing Business Operations

    17. Learn It 4.3.3: Financing Business Operations

    18. Learn It 4.3.4: Financing Business Operations

    19. Learn It 4.3.5: Financing Business Operations

    20. Apply It 4.3: Financing Business Operations

    21. Fresh Take 4.3: Financing Business Operations

    22. Learn It 4.4.1: Career Connection: Critical Thinking

    23. Apply It 4.4: Career Connection: Critical Thinking

    24. Fresh Take 4.4: Career Connection: Critical Thinking

    25. Module 4: Get Stronger

  8. Module 5: The Legal Environment
    1. Module 5: Cheat Sheet

    2. Module 5: Readiness Check

    3. Comparison and Contrast: Background You'll Need

    4. Learn It 5.1.1: Understanding Law

    5. Learn It 5.1.2: Understanding Law

    6. Learn It 5.1.3: Understanding Law

    7. Apply It 5.1: Understanding Law

    8. Fresh Take 5.1: Understanding Law

    9. Learn It 5.2.1: What Is Tort Law?

    10. Learn It 5.2.2: What Is Tort Law?

    11. Learn It 5.2.3: What Is Tort Law?

    12. Learn It 5.2.4: What Is Tort Law?

    13. Learn It 5.2.5: What Is Tort Law?

    14. Apply It 5.2: What Is Tort Law?

    15. Fresh Take 5.2: What Is Tort Law?

    16. Learn It 5.3.1: Intellectual Property

    17. Learn It 5.3.2: Intellectual Property

    18. Learn It 5.3.3: Intellectual Property

    19. Learn It 5.3.4: Intellectual Property

    20. Apply It 5.3: Intellectual Property

    21. Fresh Take 5.3: Intellectual Property

    22. Learn It 5.4.1: What Is a Contract?

    23. Learn It 5.4.2: What Is a Contract?

    24. Learn It 5.4.3: What Is a Contract?

    25. Learn It 5.4.4: What Is a Contract?

    26. Apply It 5.4: What Is a Contract?

    27. Fresh Take 5.4: What Is a Contract?

    28. Learn It 5.5.1: Consumer Protection Laws

    29. Learn It 5.5.2: Consumer Protection Laws

    30. Apply It 5.5: Consumer Protection Laws

    31. Fresh Take 5.5: Consumer Protection Laws

    32. Learn It 5.6.1: Career Connection: Equity and Inclusion

    33. Apply It 5.6: Career Connection: Equity and Inclusion

    34. Fresh Take 5.6: Career Connection: Equity and Inclusion

    35. Module 5: Get Stronger

  9. Module 6: Business Ethics and Corporate Social Responsibility
    1. Module 6: Cheat Sheet

    2. Module 6: Readiness Check

    3. Credibility and Reliability: Background You'll Need

    4. Learn It 6.1.1: Business Ethics

    5. Learn It 6.1.2: Business Ethics

    6. Learn It 6.1.3: Business Ethics

    7. Learn It 6.1.4: Business Ethics

    8. Apply It 6.1: Business Ethics

    9. Fresh Take 6.1: Business Ethics

    10. Learn it 6.2.1: Ethical Challenges

    11. Learn it 6.2.2: Ethical Challenges

    12. Learn it 6.2.3: Ethical Challenges

    13. Learn it 6.2.4: Ethical Challenges

    14. Apply It 6.2: Ethical Challenges

    15. Fresh Take 6.2: Ethical Challenges

    16. Learn It 6.3.1: Corporate Social Responsibility

    17. Learn It 6.3.2: Corporate Social Responsibility

    18. Learn It 6.3.3: Corporate Social Responsibility

    19. Learn It 6.3.4: Corporate Social Responsibility

    20. Apply It 6.3: Corporate Social Responsibility

    21. Fresh Take 6.3: Corporate Social Responsibility

    22. Learn It 6.4.1: Ethics in the Global Environment

    23. Learn It 6.4.2: Ethics in the Global Environment

    24. Learn It 6.4.3: Ethics in the Global Environment

    25. Learn It 6.4.4: Ethics in the Global Environment

    26. Apply It 6.4: Ethics in the Global Environment

    27. Fresh Take 6.4: Ethics in the Global Environment

    28. Learn It 6.5: Career Connection: Leadership

    29. Apply It 6.5: Career Connection: Leadership

    30. Fresh Take 6.5: Career Connection: Leadership

    31. Module 6: Get Stronger

  10. Module 7: Business Ownership
    1. Module 7: Cheat Sheet

    2. Module 7: Readiness Check

    3. Identifying Key Vocabulary: Background You'll Need

    4. Learn It 7.1.1: Owning a Business, Sole Proprietorship

    5. Learn It 7.1.2: Owning a Business, Sole Proprietorship

    6. Learn It 7.1.3: Owning a Business, Sole Proprietorship

    7. Learn It 7.1.4: Owning a Business, Sole Proprietorship

    8. Apply It 7.1: Owning a Business, Sole Proprietorship

    9. Fresh Take 7.1: Owning a Business, Sole Proprietorship

    10. Learn It 7.2.1: Partnerships

    11. Learn It 7.2.2: Partnerships

    12. Learn It 7.2.3: Partnerships

    13. Learn It 7.2.4: Partnerships

    14. Apply It 7.2: Partnerships

    15. Fresh Take 7.2: Partnerships

    16. Learn It 7.3.1: Corporations

    17. Learn It 7.3.2: Corporations

    18. Learn It 7.3.3: Corporations

    19. Learn It 7.3.4: Corporations

    20. Apply It 7.3: Corporations

    21. Fresh Take 7.3: Corporations

    22. Learn It 7.4.1: Franchises

    23. Learn It 7.4.2: Franchises

    24. Learn It 7.4.3: Franchises

    25. Apply It 7.4: Franchises

    26. Fresh Take 7.4: Franchises

    27. Learn It 7.5.1: Mergers and Acquisitions

    28. Learn It 7.5.2: Mergers and Acquisitions

    29. Apply It 7.5: Mergers and Acquisitions

    30. Fresh Take 7.5: Mergers and Acquisitions

    31. Learn It 7.6: Career Connection: Professionalism

    32. Apply It 7.6: Career Connection: Professionalism

    33. Fresh Take 7.6: Career Connection: Professionalism

    34. Module 7: Get Stronger

  11. Module 8: Entrepreneurship
    1. Module 8: Cheat Sheet

    2. Module 8: Readiness Check

    3. Purpose and Point of View: Background You'll Need

    4. Learn It 8.1.1: Small Business, Big Impact

    5. Learn It 8.1.2: Small Business, Big Impact

    6. Learn It 8.1.3: Small Business, Big Impact

    7. Apply It 8.1: Small Business, Big Impact

    8. Fresh Take 8.1: Small Business, Big Impact

    9. Learn It 8.2.1: What Is an Entrepreneur?

    10. Learn It 8.2.2: What Is an Entrepreneur?

    11. Learn It 8.2.3: What Is an Entrepreneur?

    12. Learn It 8.2.4: What Is an Entrepreneur?

    13. Apply It 8.2: What Is an Entrepreneur?

    14. Fresh Take 8.2: What Is an Entrepreneur?

    15. Learn It 8.3.1: Should You Start a Business?

    16. Learn It 8.3.2: Should You Start a Business?

    17. Learn It 8.3.3: Should You Start a Business?

    18. Apply It 8.3: Should You Start a Business?

    19. Fresh Take 8.3: Should You Start a Business?

    20. Learn It 8.4.1: How to Start a Business

    21. Learn It 8.4.2: How to Start a Business

    22. Learn It 8.4.3: How to Start a Business

    23. Learn It 8.4.4: How to Start a Business

    24. Apply It 8.4: How to Start a Business

    25. Fresh Take 8.4: How to Start a Business

    26. Learn It 8.5: Career Connection: Teamwork

    27. Apply It 8.5: Career Connection: Teamwork

    28. Fresh Take 8.5: Career Connection: Teamwork

    29. Module 8: Get Stronger

  12. Module 9: Management
    1. Module 9: Cheat Sheet

    2. Module 9: Readiness Check

    3. Inferences and Conclusions: Background You'll Need

    4. Learn It 9.1.1: What Is a Manager?

    5. Learn It 9.1.2: What Is a Manager?

    6. Learn It 9.1.3: What Is a Manager?

    7. Learn It 9.1.4: What Is a Manager?

    8. Learn It 9.1.5: What Is a Manager?

    9. Apply It 9.1: What Is a Manager?

    10. Fresh Take 9.1: What Is a Manager?

    11. Learn It 9.2.1: Planning

    12. Learn It 9.2.2: Planning

    13. Apply It 9.2: Planning

    14. Fresh Take 9.2: Planning

    15. Learn It 9.3.1: Organizing

    16. Learn It 9.3.2: Organizing

    17. Learn It 9.3.3: Organizing

    18. Learn It 9.3.4: Organizing

    19. Apply It 9.3: Organizing

    20. Fresh Take 9.3: Organizing

    21. Learn It 9.4.1: Leading

    22. Learn It 9.4.2: Leading

    23. Learn It 9.4.3: Leading

    24. Apply It 9.4: Leading

    25. Fresh Take 9.4: Leading

    26. Learn It 9.5.1: Controlling

    27. Learn It 9.5.2: Controlling

    28. Learn It 9.5.3: Controlling

    29. Apply It 9.5: Controlling

    30. Fresh Take 9.5: Controlling

    31. Learn It 9.6.1: Career Connection: Technology

    32. Apply It 9.6: Career Connection: Technology

    33. Fresh Take 9.6: Career Connection: Technology

    34. Module 9: Get Stronger

  13. Module 10: Teamwork and Communication
    1. Module 10: Cheat Sheet

    2. Module 10: Readiness Check

    3. Tone and Mood: Background You'll Need

    4. Learn It 10.1.1: What Is a Team?

    5. Learn It 10.1.2: What Is a Team?

    6. Learn It 10.1.3: What Is a Team?

    7. Learn It 10.1.4: What Is a Team?

    8. Apply It 10.1: What Is a Team?

    9. Fresh Take 10.1: What Is a Team?

    10. Learn It 10.2.1: Communication

    11. Learn It 10.2.2: Communication

    12. Learn It 10.2.3: Communication

    13. Learn It 10.2.4: Communication

    14. Apply It 10.2: Communication

    15. Fresh Take 10.2: Communication

    16. Learn It 10.3.1: Electronic Communication

    17. Learn It 10.3.2: Electronic Communication

    18. Apply It 10.3: Electronic Communication

    19. Fresh Take 10.3: Electronic Communication

    20. Learn It 10.4.1: Career Connection: Reverse Chronological Résumé

    21. Learn It 10.4.2: Career Connection: Reverse Chronological Résumé

    22. Apply It 10.4: Career Connection: Reverse Chronological Résumé

    23. Fresh Take 10.4: Career Connection: Reverse Chronological Résumé

    24. Module 10: Get Stronger

  14. Module 11: Human Resource Management
    1. Module 11: Cheat Sheet

    2. Module 11: Readiness Check

    3. Effectiveness of an Argument: Background You'll Need

    4. Learn It 11.1.1: What Is Human Resource Management?

    5. Learn It 11.1.2: What Is Human Resource Management?

    6. Apply It 11.1: What Is Human Resource Management?

    7. Fresh Take 11.1: What Is Human Resource Management?

    8. Learn It 11.2.1: HR and the Law

    9. Learn It 11.2.2: HR and the Law

    10. Learn It 11.2.3: HR and the Law

    11. Learn It 11.2.4: HR and the Law

    12. Apply It 11.2: HR and the Law

    13. Fresh Take 11.2: HR and the Law

    14. Learn It 11.3.1: Recruiting and Hiring

    15. Learn It 11.3.2: Recruiting and Hiring

    16. Learn It 11.3.3: Recruiting and Hiring

    17. Apply It 11.3: Recruiting and Hiring

    18. Fresh Take 11.3: Recruiting and Hiring

    19. Learn It 11.4.1: Training, Developing, and Rewarding Employees

    20. Learn It 11.4.2: Training, Developing, and Rewarding Employees

    21. Learn It 11.4.3: Training, Developing, and Rewarding Employees

    22. Learn It 11.4.4: Training, Developing, and Rewarding Employees

    23. Learn It 11.4.5: Training, Developing, and Rewarding Employees

    24. Apply It 11.4: Training, Developing, and Rewarding Employees

    25. Fresh Take 11.4: Training, Developing, and Rewarding Employees

    26. Learn It 11.5.1: Retention and Turnover

    27. Learn It 11.5.2: Retention and Turnover

    28. Learn It 11.5.3: Retention and Turnover

    29. Apply It 11.5: Retention and Turnover

    30. Fresh Take 11.5: Retention and Turnover

    31. Learn It 11.6.1: Career Connection: Functional Résumé

    32. Apply It 11.6: Career Connection: Functional Résumé

    33. Fresh Take 11.6: Career Connection: Functional Résumé

    34. Module 11: Get Stronger

  15. Module 12: Motivating Employees
    1. Module 12: Cheat Sheet

    2. Module 12: Readiness Check

    3. Using a Case Study: Background You'll Need

    4. Learn It 12.1.1: The Hawthorne Effect

    5. Learn It 12.1.2: The Hawthorne Effect

    6. Apply It 12.1: The Hawthorne Effect

    7. Fresh Take 12.1: The Hawthorne Effect

    8. Learn It 12.2.1: Need-Based Theories of Motivation

    9. Learn It 12.2.2: Need-Based Theories of Motivation

    10. Learn It 12.2.3: Need-Based Theories of Motivation

    11. Apply It 12.2: Need-Based Theories of Motivation

    12. Fresh Take 12.2: Need-Based Theories of Motivation

    13. Learn It 12.3.1: Process-Based Theories of Motivation

    14. Learn It 12.3.2: Process-Based Theories of Motivation

    15. Learn It 12.3.3: Process-Based Theories of Motivation

    16. Apply It 12.3: Process-Based Theories of Motivation

    17. Fresh Take 12.3: Process-Based Theories of Motivation

    18. Learn It 12.4.1: Managers' Attitudes and Motivation

    19. Learn It 12.4.2: Managers' Attitudes and Motivation

    20. Apply It 12.4: Managers' Attitudes and Motivation

    21. Fresh Take 12.4: Managers' Attitudes and Motivation

    22. Learn It 12.5.1: Strategies for Motivating Employees

    23. Learn It 12.5.2: Strategies for Motivating Employees

    24. Apply It 12.5: Strategies for Motivating Employees

    25. Fresh Take 12.5: Strategies for Motivating Employees

    26. Learn It 12.6.1: Career Connection: Customizing Your Résumé

    27. Apply It 12.6: Career Connection: Customizing Your Résumé

    28. Fresh Take 12.6: Career Connection: Customizing Your Résumé

    29. Module 12: Get Stronger

  16. Module 13: Managing Processes
    1. Module 13: Cheat Sheet

    2. Module 13: Readiness Check

    3. Use of Statistics and Data: Background You'll Need

    4. Learn It 13.1.1: What Is Operations Management?

    5. Learn It 13.1.2: What Is Operations Management?

    6. Apply It 13.1: What Is Operations Management?

    7. Fresh Take 13.1: What Is Operations Management?

    8. Learn It 13.2.1: Production Processes

    9. Learn It 13.2.2: Production Processes

    10. Learn It 13.2.3: Production Processes

    11. Apply It 13.2: Production Processes

    12. Fresh Take 13.2: Production Processes

    13. Learn It 13.3.1: Production Planning

    14. Learn It 13.3.2: Production Planning

    15. Learn It 13.3.3: Production Planning

    16. Learn It 13.3.4: Production Planning

    17. Learn It 13.3.5: Production Planning

    18. Apply It 13.3: Production Planning

    19. Fresh Take 13.3: Production Planning

    20. Learn It 13.4.1: Quality Assurance

    21. Learn It 13.4.2: Quality Assurance

    22. Learn It 13.4.3: Quality Assurance

    23. Apply It 13.4: Quality Assurance

    24. Fresh Take 13.4: Quality Assurance

    25. Learn It 13.5.1: Career Connection: Cover Letter

    26. Apply It 13.5: Career Connection: Cover Letter

    27. Fresh Take 13.5: Career Connection: Cover Letter

    28. Module 13: Get Stronger

  17. Module 14: The Marketing Function
    1. Module 14: Cheat Sheet

    2. Module 14: Readiness Check

    3. Rhetorical Devices: Background You'll Need

    4. Learn It 14.1.1: The Role of Customers

    5. Learn It 14.1.2: The Role of Customers

    6. Learn It 14.1.3: The Role of Customers

    7. Learn It 14.1.4: The Role of Customers

    8. Learn It 14.1.5: The Role of Customers

    9. Apply It 14.1: The Role of Customers

    10. Fresh Take 14.1: The Role of Customers

    11. Learn It 14.2.1: Segmentation and Targeting

    12. Learn It 14.2.2: Segmentation and Targeting

    13. Learn It 14.2.3: Segmentation and Targeting

    14. Apply It 14.2: Segmentation and Targeting

    15. Fresh Take 14.2: Segmentation and Targeting

    16. Learn It 14.3.1: The Marketing Mix

    17. Learn It 14.3.2: The Marketing Mix

    18. Learn It 14.3.3: The Marketing Mix

    19. Apply It 14.3: The Marketing Mix

    20. Fresh Take 14.3: The Marketing Mix

    21. Learn It 14.4.1: Career Connection: Networking

    22. Apply It 14.4: Career Connection: Networking

    23. Fresh Take 14.4: Career Connection: Networking

    24. Module 14: Get Stronger

  18. Module 15: Using the Marketing Mix
    1. Module 15: Cheat Sheet

    2. Module 15: Readiness Check

    3. Structure and Organization: Background You'll Need

    4. Learn It 15.1.1: Product

    5. Learn It 15.1.2: Product

    6. Learn It 15.1.3: Product

    7. Learn It 15.1.4: Product

    8. Learn It 15.1.5: Product

    9. Learn It 15.1.6: Product

    10. Apply It 15.1: Product

    11. Fresh Take 15.1: Product

    12. Learn It 15.2.1: Price

    13. Learn It 15.2.2: Price

    14. Learn It 15.2.3: Price

    15. Learn It 15.2.4: Price

    16. Apply It 15.2: Price

    17. Fresh Take 15.2: Price

    18. Learn It 15.3.1: Place

    19. Learn It 15.3.2: Place

    20. Learn It 15.3.3: Place

    21. Learn It 15.3.4: Place

    22. Learn It 15.3.5: Place

    23. Apply It 15.3: Place

    24. Fresh Take 15.3: Place

    25. Learn It 15.4.1: Promotion

    26. Learn It 15.4.2: Promotion

    27. Learn It 15.4.3: Promotion

    28. Learn It 15.4.4: Promotion

    29. Apply It 15.4: Promotion

    30. Fresh Take 15.4: Promotion

    31. Learn It 15.5.1: Career Connection: Elevator Pitch

    32. Apply It 15.5: Career Connection: Elevator Pitch

    33. Fresh Take 15.5: Career Connection: Elevator Pitch

    34. Module 15: Get Stronger

  19. Module 16: Accounting and Finance
    1. Module 16: Cheat Sheet

    2. Module 16: Readiness Check

    3. Use of an Expert: Background You'll Need

    4. Learn It 16.1.1: What Is Accounting?

    5. Learn It 16.1.2: What Is Accounting?

    6. Apply It 16.1: What Is Accounting?

    7. Fresh Take 16.1: What Is Accounting?

    8. Learn It 16.2.1: Financial Statements

    9. Learn It 16.2.2: Financial Statements

    10. Learn It 16.2.3: Financial Statements

    11. Learn It 16.2.4: Financial Statements

    12. Learn It 16.2.5: Financial Statements

    13. Apply It 16.2: Financial Statements

    14. Fresh Take 16.2: Financial Statements

    15. Learn It 16.3.1: Ethics in Accounting

    16. Learn It 16.3.2: Ethics in Accounting

    17. Apply It 16.3: Ethics in Accounting

    18. Fresh Take 16.3: Ethics in Accounting

    19. Learn It 16.4.1: Career Connection: Interviews

    20. Learn It 16.4.2: Career Connection: Interviews

    21. Apply It 16.4: Career Connection: Interviews

    22. Fresh Take 16.4: Career Connection: Interviews

    23. Module 16: Get Stronger

  20. Module 17: Using Technology to Manage Business Information
    1. Module 17: Cheat Sheet

    2. Module 17: Readiness Check

    3. Persuasive Techniques: Background You'll Need

    4. Learn It 17.1.1: Information Technology in Business

    5. Learn It 17.1.2: Information Technology in Business

    6. Learn It 17.1.3: Information Technology in Business

    7. Apply It 17.1: Information Technology in Business

    8. Fresh Take 17.1: Information Technology in Business

    9. Learn It 17.2.1: How Businesses Use Information

    10. Learn It 17.2.2: How Businesses Use Information

    11. Learn It 17.2.3: How Businesses Use Information

    12. Learn It 17.2.4: How Businesses Use Information

    13. Apply It 17.2: How Businesses Use Information

    14. Fresh Take 17.2: How Businesses Use Information

    15. Learn It 17.3.1: Managing Information

    16. Learn It 17.3.2: Managing Information

    17. Learn It 17.3.3: Managing Information

    18. Apply It 17.3: Managing Information

    19. Fresh Take 17.3: Managing Information

    20. Learn It 17.4.1: Issues in Information Technology

    21. Learn It 17.4.2: Issues in Information Technology

    22. Learn It 17.4.3: Issues in Information Technology

    23. Learn It 17.4.4: Issues in Information Technology

    24. Apply It 17.4: Issues in Information Technology

    25. Fresh Take 17.4: Issues in Information Technology

    26. Learn It 17.5.1: Career Connection: Following Up

    27. Apply It 17.5: Career Connection: Following Up

    28. Fresh Take 17.5: Career Connection: Following Up

    29. Module 17: Get Stronger

  21. Appendix

Fresh Take 9.4: Leading

  • Recognize different types of power that leaders use
  • Recognize different management styles
  • Recognize different leadership styles

Power

You can view the transcript for “French and Raven’s Bases of Power” here (opens in new window).

Leadership Styles

You can view the transcript for “Leadership Styles: Laissez-faire, Democratic & Autocratic Styles of Leadership” here (opens in new window).

You can view the transcript for “Transformational vs. Transactional Leadership” here (opens in new window).

You can view the transcript for “Narcissism and Leadership” here (opens in new window).

Previous/next navigation

Previous: Apply It 9.4: Leading
Next: Learn It 9.5.1: Controlling