• Understand how businesses use importing, exporting, and countertrade in global trade
• Understand the difference between outsourcing and offshoring
• Understand how businesses use licensing and franchising to reach global markets
• Understand how businesses use foreign direct investments, joint ventures, and foreign strategic alliances to reach global markets

Entering the Global Marketplace

You can view the transcript for “Global Market Entry Strategies: Exporting to Direct Investment” here (opens in new window).

Countertrade

There is no closed captioning for the upbeat instrumental background music in the video above. All the content is written on the screen throughout the video.

You can view the transcript for “COUNTERTRADE VS WORKING CAPITAL FINANCING” here (opens in new window).

Outsourcing vs. Offshoring

You can view the transcript for “Outsourcing, Onshoring/Offshoring” here (opens in new window).