{"id":1223,"date":"2025-04-23T23:12:04","date_gmt":"2025-04-23T23:12:04","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/englishcomp1\/?post_type=chapter&#038;p=1223"},"modified":"2025-07-29T23:39:59","modified_gmt":"2025-07-29T23:39:59","slug":"multimodality-apply-it","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/englishcomp1\/chapter\/multimodality-apply-it\/","title":{"raw":"Multimodality: Apply It","rendered":"Multimodality: Apply It"},"content":{"raw":"<section class=\"textbox learningGoals\" aria-label=\"Learning Goals\">\r\n<ul>\r\n \t<li><span data-sheets-root=\"1\">Describe the five modes of communication<\/span><\/li>\r\n \t<li><span data-sheets-root=\"1\">Give examples of different communication modes<\/span><\/li>\r\n \t<li><span data-sheets-root=\"1\">Describe techniques for multimodal writing<\/span><\/li>\r\n \t<li><span data-sheets-root=\"1\">Describe parts of an effective presentation<\/span><\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Movie Trailers as Multimodal Texts<\/h2>\r\nHave you ever thought of a movie\u2014or even just a movie trailer\u2014as a multimodal text? You might not have called it that, but chances are, you\u2019ve felt its impact. Movie trailers combine images, music, dialogue, sound effects, pacing, and written text to grab your attention and shape how you feel, often within just a couple of minutes. These aren\u2019t just random combinations\u2014they\u2019re carefully crafted messages designed to persuade, excite, or emotionally connect with you.\r\n\r\nLet's look at an example. In the video below, Jon Callow analyzes the Spiderman: Into the Spiderverse (2018) movie trailer:\r\n\r\n<section class=\"textbox watchIt\" aria-label=\"Watch It\"><script type=\"text\/javascript\" src=\"https:\/\/www.youtube.com\/iframe_api \"><\/script>\r\n<p class=\"cc-media-iframe-container\"><iframe id=\"tpm-plugin-gcbcdfhg-FvkTjTMCJkk\" class=\"cc-media-iframe\" src=\"https:\/\/www.youtube.com\/embed\/FvkTjTMCJkk?enablejsapi=1 \" frameborder=\"0\" data-mce-fragment=\"1\"><\/iframe><\/p>\r\n\r\n<div id=\"3p-plugin-target-gcbcdfhg-FvkTjTMCJkk\" class=\"p3sdk-target\"><\/div>\r\n<p class=\"cc-media-iframe-container\"><script type='text\/javascript' src='\/\/plugin.3playmedia.com\/ajax.js?cc=1&cc_minimizable=1&cc_minimize_on_load=0&cc_multi_text_track=0&cc_overlay=1&cc_searchable=0&embed=ajax&mf=13492112&p3sdk_version=1.11.7&p=20361&player_type=youtube&plugin_skin=dark&target=3p-plugin-target-gcbcdfhg-FvkTjTMCJkk&vembed=0&video_id=FvkTjTMCJkk&video_target=tpm-plugin-gcbcdfhg-FvkTjTMCJkk'><\/script><\/p>\r\nYou can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/English+Comp\/Transcripts\/Examining+the+Spiderman+trailer+as+a+multimodal+text_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cExamining the Spiderman trailer as a multimodal text\u201d here (opens in new window).<\/a>\r\n\r\n<\/section><section aria-label=\"Try It\"><section class=\"textbox tryIt\" aria-label=\"Try It\"><section aria-label=\"Try It\">[ohm2_question hide_question_numbers=1]40636[\/ohm2_question]<\/section><section aria-label=\"Try It\">[ohm2_question hide_question_numbers=1]40637[\/ohm2_question]<\/section><\/section>&nbsp;\r\n\r\n<\/section>","rendered":"<section class=\"textbox learningGoals\" aria-label=\"Learning Goals\">\n<ul>\n<li><span data-sheets-root=\"1\">Describe the five modes of communication<\/span><\/li>\n<li><span data-sheets-root=\"1\">Give examples of different communication modes<\/span><\/li>\n<li><span data-sheets-root=\"1\">Describe techniques for multimodal writing<\/span><\/li>\n<li><span data-sheets-root=\"1\">Describe parts of an effective presentation<\/span><\/li>\n<\/ul>\n<\/section>\n<h2>Movie Trailers as Multimodal Texts<\/h2>\n<p>Have you ever thought of a movie\u2014or even just a movie trailer\u2014as a multimodal text? You might not have called it that, but chances are, you\u2019ve felt its impact. Movie trailers combine images, music, dialogue, sound effects, pacing, and written text to grab your attention and shape how you feel, often within just a couple of minutes. These aren\u2019t just random combinations\u2014they\u2019re carefully crafted messages designed to persuade, excite, or emotionally connect with you.<\/p>\n<p>Let&#8217;s look at an example. In the video below, Jon Callow analyzes the Spiderman: Into the Spiderverse (2018) movie trailer:<\/p>\n<section class=\"textbox watchIt\" aria-label=\"Watch It\"><script type=\"text\/javascript\" src=\"https:\/\/www.youtube.com\/iframe_api\"><\/script><\/p>\n<p class=\"cc-media-iframe-container\"><iframe id=\"tpm-plugin-gcbcdfhg-FvkTjTMCJkk\" class=\"cc-media-iframe\" src=\"https:\/\/www.youtube.com\/embed\/FvkTjTMCJkk?enablejsapi=1\" frameborder=\"0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div id=\"3p-plugin-target-gcbcdfhg-FvkTjTMCJkk\" class=\"p3sdk-target\"><\/div>\n<p class=\"cc-media-iframe-container\"><script type=\"text\/javascript\" src=\"\/\/plugin.3playmedia.com\/ajax.js?cc=1&#38;cc_minimizable=1&#38;cc_minimize_on_load=0&#38;cc_multi_text_track=0&#38;cc_overlay=1&#38;cc_searchable=0&#38;embed=ajax&#38;mf=13492112&#38;p3sdk_version=1.11.7&#38;p=20361&#38;player_type=youtube&#38;plugin_skin=dark&#38;target=3p-plugin-target-gcbcdfhg-FvkTjTMCJkk&#38;vembed=0&#38;video_id=FvkTjTMCJkk&#38;video_target=tpm-plugin-gcbcdfhg-FvkTjTMCJkk\"><\/script><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/English+Comp\/Transcripts\/Examining+the+Spiderman+trailer+as+a+multimodal+text_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cExamining the Spiderman trailer as a multimodal text\u201d here (opens in new window).<\/a><\/p>\n<\/section>\n<section aria-label=\"Try It\">\n<section class=\"textbox tryIt\" aria-label=\"Try It\">\n<section aria-label=\"Try It\"><iframe loading=\"lazy\" id=\"ohm40636\" class=\"resizable\" src=\"https:\/\/ohm.one.lumenlearning.com\/multiembedq.php?id=40636&theme=lumen&iframe_resize_id=ohm40636&source=tnh\" width=\"100%\" height=\"150\"><\/iframe><\/section>\n<section aria-label=\"Try It\"><iframe loading=\"lazy\" id=\"ohm40637\" class=\"resizable\" src=\"https:\/\/ohm.one.lumenlearning.com\/multiembedq.php?id=40637&theme=lumen&iframe_resize_id=ohm40637&source=tnh\" width=\"100%\" height=\"150\"><\/iframe><\/section>\n<\/section>\n<p>&nbsp;<\/p>\n<\/section>\n","protected":false},"author":14,"menu_order":26,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"Examining the Spiderman trailer as a multimodal text\",\"author\":\"\",\"organization\":\"PETAA\",\"url\":\"https:\/\/youtu.be\/FvkTjTMCJkk\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube 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