- Describe the five modes of communication
- Give examples of different communication modes
- Describe techniques for multimodal writing
- Describe parts of an effective presentation
Movie Trailers as Multimodal Texts
Have you ever thought of a movie—or even just a movie trailer—as a multimodal text? You might not have called it that, but chances are, you’ve felt its impact. Movie trailers combine images, music, dialogue, sound effects, pacing, and written text to grab your attention and shape how you feel, often within just a couple of minutes. These aren’t just random combinations—they’re carefully crafted messages designed to persuade, excite, or emotionally connect with you.
Let’s look at an example. In the video below, Jon Callow analyzes the Spiderman: Into the Spiderverse (2018) movie trailer:
You can view the transcript for “Examining the Spiderman trailer as a multimodal text” here (opens in new window).