Amina Okafor, a marketing manager at a mid-sized tech company, has been tasked with creating a comprehensive business report to present the quarterly marketing performance to the executive team. The report needs to be well-organized, visually appealing, and professionally formatted, including various sections, charts, and references.
- Title Page
- Table of Contents
- Executive Summary
- Introduction
- Market Analysis
- Campaign Performance
- Customer Feedback
- Recommendations
- Appendices
- References
To give her report a polished look, Amina applied advanced formatting techniques:
- Headers and Footers: She added the company logo and report title in the header and page numbers in the footer.
- Watermark: Amina added a “Confidential” watermark to emphasize the sensitivity of the information.
- Citations: Citations appeared at the appropriate points in her text and a bibliography was included at the end of the document.
Although not directly part of the report creation, Amina used Mail Merge to personalize cover letters for each executive receiving the report. This added a professional touch and ensured that each recipient received a tailored introduction.