- Discuss the importance of ethical research
- Discuss customer rights regarding their personal data
As our lives become more and more virtual, the amount of personal data we create dramatically increases. While this personal data can be an incredible tool for businesses, it’s essential to remember that each data point is actually a person or a person’s choice. When doing business research, you must do so in an ethical manner.
Ethical Research Principles
Watch this video explaining the meaning of these principles. This video is regarding international development, but it is just as relevant for ethical business research.
You can also view a transcript for the video “Principles and Guidelines for Ethical Research and Evaluation in Development” here (opens in new window).