The purpose of cloud computing is to provide scalable and flexible resources for data storage, management, and processing over the internet, reducing the need for local servers and personal hardware. It enables businesses and individuals to access computing power, storage, and software applications from any device with an internet connection. This facilitates collaboration, enhances data accessibility, and allows for efficient resource utilization. Cloud computing also supports cost savings by reducing the need for physical infrastructure and maintenance, offering on-demand services that can be scaled according to current needs.