- Tackle business problems to find the best ways to increase profits, minimize costs, or maximize revenue
- Use optimization methods to solve problems involving geometry
Solving Optimization Problems
A key application of calculus involves calculating a function’s minimum or maximum value to optimize certain outcomes, such as reducing costs or increasing revenue. This is crucial in areas like manufacturing, where minimizing material usage for a specific product volume can be vital.
Solving Optimization Problems over a Closed, Bounded Interval
Optimization often involves finding the maximum or minimum value of a function under certain constraints. For example, consider maximizing the area of a rectangular garden while adhering to a fixed amount of available fencing. This requires adjusting the garden’s dimensions within the set perimeter limits to find the optimal area.
Here’s an example of how we might approach this.
A rectangular garden is to be constructed using a rock wall as one side of the garden and wire fencing for the other three sides (Figure 1). Given [latex]100[/latex] ft of wire fencing, determine the dimensions that would create a garden of maximum area. What is the maximum area?
Let [latex]x[/latex] denote the length of the side of the garden perpendicular to the rock wall and [latex]y[/latex] denote the length of the side parallel to the rock wall. Then the area of the garden is:
We want to find the maximum possible area subject to the constraint that the total fencing is [latex]100[/latex] ft. From Figure 1, the total amount of fencing used will be [latex]2x+y[/latex].
Therefore, the constraint equation is:
Solving this equation for [latex]y[/latex], we have [latex]y=100-2x[/latex].
Thus, we can write the area as:
Before trying to maximize the area function [latex]A(x)=100x-2x^2[/latex], we need to determine the domain under consideration.
To construct a rectangular garden, we certainly need the lengths of both sides to be positive. Therefore, we need [latex]x>0[/latex] and [latex]y>0[/latex]. Since [latex]y=100-2x[/latex], if [latex]y>0[/latex], then [latex]x<50[/latex].
Therefore, we are trying to determine the maximum value of [latex]A(x)[/latex] for [latex]x[/latex] over the open interval [latex](0,50)[/latex]. We do not know that a function necessarily has a maximum value over an open interval. However, we do know that a continuous function has an absolute maximum (and absolute minimum) over a closed interval.
Therefore, let’s consider the function [latex]A(x)=100x-2x^2[/latex] over the closed interval [latex][0,50][/latex]. If the maximum value occurs at an interior point, then we have found the value [latex]x[/latex] in the open interval [latex](0,50)[/latex] that maximizes the area of the garden.
Therefore, we consider the following problem:
Maximize [latex]A(x)=100x-2x^2[/latex] over the interval [latex][0,50][/latex]
As mentioned earlier, since [latex]A[/latex] is a continuous function on a closed, bounded interval, by the extreme value theorem, it has a maximum and a minimum. These extreme values occur either at endpoints or critical points. At the endpoints, [latex]A(x)=0[/latex]. Since the area is positive for all [latex]x[/latex] in the open interval [latex](0,50)[/latex], the maximum must occur at a critical point. Differentiating the function [latex]A(x)[/latex], we obtain,
Therefore, the only critical point is [latex]x=25[/latex] (Figure 2). We conclude that the maximum area must occur when [latex]x=25[/latex]. Then we have [latex]y=100-2x=100-2(25)=50[/latex].
To maximize the area of the garden, let [latex]x=25[/latex] ft and [latex]y=50[/latex] ft. The area of this garden is [latex]1250 \, \text{ft}^2[/latex].
Watch the following video to see the worked solution to the example above.
Determine the maximum area if we want to make the same rectangular garden as in the example above, but we have [latex]200[/latex] ft of fencing.
Here is a general strategy for solving optimization problems similar to these above.
How To: Solve Optimization Problems
- Identify All Variables: If applicable, sketch the problem scenario and label all variables.
- Determine Objective: Identify which quantity needs to be maximized or minimized, and specify the range of values for any other relevant variables.
- Develop a Formula: Write a formula for the objective quantity in terms of the variables, which may involve multiple variables.
- Formulate Equations: Relate independent variables with any equations necessary to express the objective quantity as a function of one variable.
- Set Domain: Determine the domain of consideration for the function based on the practical constraints of the problem.
- Find Extremes: Calculate the maximum or minimum value of the function, typically by identifying critical points and evaluating the function at endpoints.
Let’s apply this strategy to maximize the volume of an open-top box given a constraint on the amount of material to be used.
An open-top box is to be made from a [latex]24[/latex] in. by [latex]36[/latex] in. piece of cardboard by removing a square from each corner of the box and folding up the flaps on each side. What size square should be cut out of each corner to get a box with the maximum volume?
An island is [latex]2[/latex] mi due north of its closest point along a straight shoreline. A visitor is staying at a cabin on the shore that is [latex]6[/latex] mi west of that point. The visitor is planning to go from the cabin to the island. Suppose the visitor runs at a rate of [latex]8[/latex] mph and swims at a rate of [latex]3[/latex] mph. How far should the visitor run before swimming to minimize the time it takes to reach the island?
In business, companies are interested in maximizing revenue. In the following example, we consider a scenario in which a company has collected data on how many cars it is able to lease, depending on the price it charges its customers to rent a car. Let’s use these data to determine the price the company should charge to maximize the amount of money it brings in.
Owners of a car rental company have determined that if they charge customers [latex]p[/latex] dollars per day to rent a car, where [latex]50\le p\le 200[/latex], the number of cars [latex]n[/latex] they rent per day can be modeled by the linear function [latex]n(p)=1000-5p[/latex]. If they charge [latex]$50[/latex] per day or less, they will rent all their cars. If they charge [latex]$200[/latex] per day or more, they will not rent any cars. Assuming the owners plan to charge customers between [latex]$50[/latex] per day and [latex]$200[/latex] per day to rent a car, how much should they charge to maximize their revenue?
A rectangle is to be inscribed in the ellipse
What should the dimensions of the rectangle be to maximize its area? What is the maximum area?