{"id":80,"date":"2023-09-19T17:21:58","date_gmt":"2023-09-19T17:21:58","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/introduction-to-effective-communication-in-business\/"},"modified":"2025-08-24T14:28:11","modified_gmt":"2025-08-24T14:28:11","slug":"introduction-to-effective-communication-in-business","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/introduction-to-effective-communication-in-business\/","title":{"raw":"Learn It 1.1.3 Effective Communication","rendered":"Learn It 1.1.3 Effective Communication"},"content":{"raw":"<h2>The Social Communication Model<\/h2>\r\n<p>Communication suggests a linear process. There\u2019s a sender of a message\u2014let\u2019s say that\u2019s you talking. You put your thoughts into words. And then there\u2019s a recipient of a message who hears those words and considers their meaning. That\u2019s your co-worker, listening. It looks something like this:<\/p>\r\n\r\n[caption id=\"attachment_3765\" align=\"aligncenter\" width=\"881\"]<img class=\"wp-image-3765 size-full\" style=\"margin-bottom: 20px;\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25004634\/1.1.3L.Diagram1.png\" alt=\"A horizontal flowchart represents the social communication model. The flowchart includes six labeled boxes connected by arrows pointing to the right, flowing from Sender to Encoding to Message to Medium to Decoding to Receiver.\" width=\"881\" height=\"55\" \/> Figure 1. Steps of the social communication model[\/caption]\r\n\r\n<p>You, the <strong>sender<\/strong>, have a thought. You put that thought into words (<strong>encoding<\/strong>). The message comes out of your mouth, and then it is <strong>decoded<\/strong> (processed) by the recipient, your co-worker, who then decides on the meaning of your words as a result of that decoding process.<\/p>\r\n<p>But what you say isn\u2019t always what your co-worker hears. And that\u2019s where miscommunication can happen.<\/p>\r\n<p>Imagine you're discussing project details over the phone while in a noisy caf\u00e9. You're trying to convey, \"We need the report by next Thursday,\" emphasizing the deadline. This is your message, encoded with the urgency and importance of the task.<\/p>\r\n<p>However, the \"<strong>noise<\/strong>\" in this scenario isn't just metaphorical. This environmental noise interferes with your message as it travels to your colleague, distorting the reception.<\/p>\r\n\r\n[caption id=\"attachment_3766\" align=\"aligncenter\" width=\"881\"]<img class=\"wp-image-3766 size-full\" style=\"margin-bottom: 20px;\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005426\/1.1.3L.Diagram2.png\" alt=\"The same horizontal flowchart of the social communication model, this time with an added gray \u201cNoise\u201d cloud behind all the labeled boxes.\" width=\"881\" height=\"543\" \/> Figure 2. The gray \u201cNoise\u201d cloud represents interference that can occur at each step of the communication model[\/caption]\r\n\r\n<p>The noise disturbing your message can jump in at any time. It can be actual noise, it can be a concept misunderstood by the sender before the message is even formed, it can be a message that\u2019s not articulated properly, or it can be a message that\u2019s just not understood by the receiver. In this case, the \u201cnoise\u201d is literal background noise from the caf\u00e9.<\/p>\r\n<p>Your co-worker hears your communication, and the message you encoded and sent is not decoded in the same way, because the decoding process is affected by \u201cnoise.\u201d As a result, your coworker thinks you\u2019ve said, \u201cWe need the report by <strong>this<\/strong> Thursday,\u201d and your colleague rushes to complete the report, prioritizing it over other critical tasks based on this misunderstanding.<\/p>\r\n<p>They send you an email saying, \"I've rearranged my schedule to ensure the report is ready by this Thursday,\" which serves as <strong>feedback<\/strong>.<\/p>\r\n\r\n[caption id=\"attachment_3767\" align=\"aligncenter\" width=\"881\"]<img class=\"wp-image-3767 size-full\" style=\"margin-bottom: 20px;\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005537\/1.1.3L.Diagram3.png\" alt=\"The same horizontal flowchart of the social communication model, including the cloud, with an added arrow called \u201cFeedback\u201d pointing left from the Receiver to the Sender.\" width=\"881\" height=\"543\" \/> Figure 3. Feedback sends information back to the sender[\/caption]\r\n\r\n<p>Your recipient has let you know that you\u2019ve been misunderstood by giving you feedback. At this point, you can:<\/p>\r\n<ul>\r\n\t<li>Repeat the message, this time ensuring a clearer line of communication, perhaps by choosing a different <strong>medium<\/strong> to convey the message like email or text<\/li>\r\n\t<li>Ask clarifying questions to uncover the root of the misunderstanding, then address those issues in your next communication attempt<\/li>\r\n<\/ul>\r\n<p>In this scenario, you realize the mix-up was due to the noisy environment during your call. This happens frequently in business communications, where background noise or distractions can lead to misinterpretations. You process the feedback and encode a new message, clarifying, \"My apologies for the confusion; the deadline is next Thursday, not this Thursday.\"<\/p>\r\n<p>When the communication is only linear, extending from sender to recipient, you\u2019re talking <em>at<\/em> your audience. The minute there\u2019s feedback from the audience, like with the social communication model, you\u2019re talking with your audience. Talking with an audience ensures a better level of understanding.<\/p>\r\n<section class=\"textbox tryIt\">\r\n<p>[ohm2_question height=\"500\"]14664[\/ohm2_question]<\/p>\r\n<\/section>\r\n<p class=\"hanging-indent\">\u00a0<\/p>","rendered":"<h2>The Social Communication Model<\/h2>\n<p>Communication suggests a linear process. There\u2019s a sender of a message\u2014let\u2019s say that\u2019s you talking. You put your thoughts into words. And then there\u2019s a recipient of a message who hears those words and considers their meaning. That\u2019s your co-worker, listening. It looks something like this:<\/p>\n<figure id=\"attachment_3765\" aria-describedby=\"caption-attachment-3765\" style=\"width: 881px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3765 size-full\" style=\"margin-bottom: 20px;\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25004634\/1.1.3L.Diagram1.png\" alt=\"A horizontal flowchart represents the social communication model. The flowchart includes six labeled boxes connected by arrows pointing to the right, flowing from Sender to Encoding to Message to Medium to Decoding to Receiver.\" width=\"881\" height=\"55\" srcset=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25004634\/1.1.3L.Diagram1.png 881w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25004634\/1.1.3L.Diagram1-300x19.png 300w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25004634\/1.1.3L.Diagram1-768x48.png 768w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25004634\/1.1.3L.Diagram1-65x4.png 65w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25004634\/1.1.3L.Diagram1-225x14.png 225w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25004634\/1.1.3L.Diagram1-350x22.png 350w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><figcaption id=\"caption-attachment-3765\" class=\"wp-caption-text\">Figure 1. Steps of the social communication model<\/figcaption><\/figure>\n<p>You, the <strong>sender<\/strong>, have a thought. You put that thought into words (<strong>encoding<\/strong>). The message comes out of your mouth, and then it is <strong>decoded<\/strong> (processed) by the recipient, your co-worker, who then decides on the meaning of your words as a result of that decoding process.<\/p>\n<p>But what you say isn\u2019t always what your co-worker hears. And that\u2019s where miscommunication can happen.<\/p>\n<p>Imagine you&#8217;re discussing project details over the phone while in a noisy caf\u00e9. You&#8217;re trying to convey, &#8220;We need the report by next Thursday,&#8221; emphasizing the deadline. This is your message, encoded with the urgency and importance of the task.<\/p>\n<p>However, the &#8220;<strong>noise<\/strong>&#8221; in this scenario isn&#8217;t just metaphorical. This environmental noise interferes with your message as it travels to your colleague, distorting the reception.<\/p>\n<figure id=\"attachment_3766\" aria-describedby=\"caption-attachment-3766\" style=\"width: 881px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3766 size-full\" style=\"margin-bottom: 20px;\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005426\/1.1.3L.Diagram2.png\" alt=\"The same horizontal flowchart of the social communication model, this time with an added gray \u201cNoise\u201d cloud behind all the labeled boxes.\" width=\"881\" height=\"543\" srcset=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005426\/1.1.3L.Diagram2.png 881w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005426\/1.1.3L.Diagram2-300x185.png 300w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005426\/1.1.3L.Diagram2-768x473.png 768w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005426\/1.1.3L.Diagram2-65x40.png 65w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005426\/1.1.3L.Diagram2-225x139.png 225w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005426\/1.1.3L.Diagram2-350x216.png 350w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><figcaption id=\"caption-attachment-3766\" class=\"wp-caption-text\">Figure 2. The gray \u201cNoise\u201d cloud represents interference that can occur at each step of the communication model<\/figcaption><\/figure>\n<p>The noise disturbing your message can jump in at any time. It can be actual noise, it can be a concept misunderstood by the sender before the message is even formed, it can be a message that\u2019s not articulated properly, or it can be a message that\u2019s just not understood by the receiver. In this case, the \u201cnoise\u201d is literal background noise from the caf\u00e9.<\/p>\n<p>Your co-worker hears your communication, and the message you encoded and sent is not decoded in the same way, because the decoding process is affected by \u201cnoise.\u201d As a result, your coworker thinks you\u2019ve said, \u201cWe need the report by <strong>this<\/strong> Thursday,\u201d and your colleague rushes to complete the report, prioritizing it over other critical tasks based on this misunderstanding.<\/p>\n<p>They send you an email saying, &#8220;I&#8217;ve rearranged my schedule to ensure the report is ready by this Thursday,&#8221; which serves as <strong>feedback<\/strong>.<\/p>\n<figure id=\"attachment_3767\" aria-describedby=\"caption-attachment-3767\" style=\"width: 881px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3767 size-full\" style=\"margin-bottom: 20px;\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005537\/1.1.3L.Diagram3.png\" alt=\"The same horizontal flowchart of the social communication model, including the cloud, with an added arrow called \u201cFeedback\u201d pointing left from the Receiver to the Sender.\" width=\"881\" height=\"543\" srcset=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005537\/1.1.3L.Diagram3.png 881w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005537\/1.1.3L.Diagram3-300x185.png 300w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005537\/1.1.3L.Diagram3-768x473.png 768w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005537\/1.1.3L.Diagram3-65x40.png 65w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005537\/1.1.3L.Diagram3-225x139.png 225w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25005537\/1.1.3L.Diagram3-350x216.png 350w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><figcaption id=\"caption-attachment-3767\" class=\"wp-caption-text\">Figure 3. Feedback sends information back to the sender<\/figcaption><\/figure>\n<p>Your recipient has let you know that you\u2019ve been misunderstood by giving you feedback. At this point, you can:<\/p>\n<ul>\n<li>Repeat the message, this time ensuring a clearer line of communication, perhaps by choosing a different <strong>medium<\/strong> to convey the message like email or text<\/li>\n<li>Ask clarifying questions to uncover the root of the misunderstanding, then address those issues in your next communication attempt<\/li>\n<\/ul>\n<p>In this scenario, you realize the mix-up was due to the noisy environment during your call. This happens frequently in business communications, where background noise or distractions can lead to misinterpretations. You process the feedback and encode a new message, clarifying, &#8220;My apologies for the confusion; the deadline is next Thursday, not this Thursday.&#8221;<\/p>\n<p>When the communication is only linear, extending from sender to recipient, you\u2019re talking <em>at<\/em> your audience. The minute there\u2019s feedback from the audience, like with the social communication model, you\u2019re talking with your audience. Talking with an audience ensures a better level of understanding.<\/p>\n<section class=\"textbox tryIt\">\n<iframe loading=\"lazy\" id=\"ohm14664\" class=\"resizable\" src=\"https:\/\/ohm.one.lumenlearning.com\/multiembedq.php?id=14664&theme=lumen&iframe_resize_id=ohm14664&source=tnh&show_question_numbers\" width=\"100%\" height=\"500\"><\/iframe><br \/>\n<\/section>\n<p class=\"hanging-indent\">\u00a0<\/p>\n","protected":false},"author":9,"menu_order":9,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"The Social Communication Model\",\"author\":\"Freedom Learning Group\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"Basic Model of Social Communication\",\"author\":\"\",\"organization\":\"ManagementMania.com\",\"url\":\"https:\/\/managementmania.com\/en\/basic-model-of-social-communication\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":78,"module-header":"learn_it","content_attributions":[{"type":"cc","description":"The Social Communication Model","author":"Freedom Learning Group","organization":"Lumen Learning","url":"","project":"","license":"cc-by","license_terms":""},{"type":"copyrighted_video","description":"Basic Model of Social Communication","author":"","organization":"ManagementMania.com","url":"https:\/\/managementmania.com\/en\/basic-model-of-social-communication","project":"","license":"arr","license_terms":""}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/80"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":36,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/80\/revisions"}],"predecessor-version":[{"id":4992,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/80\/revisions\/4992"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/parts\/78"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/80\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/media?parent=80"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=80"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/contributor?post=80"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/license?post=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}