{"id":610,"date":"2023-09-21T20:21:53","date_gmt":"2023-09-21T20:21:53","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/why-it-matters-recruiting-and-selecting-new-employees\/"},"modified":"2025-10-15T16:59:25","modified_gmt":"2025-10-15T16:59:25","slug":"why-it-matters-recruiting-and-selecting-new-employees","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/why-it-matters-recruiting-and-selecting-new-employees\/","title":{"raw":"Learn It 15.1.1 Recruiting Qualified Applicants","rendered":"Learn It 15.1.1 Recruiting Qualified Applicants"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li>Understand what to include in an effective job posting<\/li>\r\n\t<li>Understand how to find qualified candidates<\/li>\r\n\t<li>Recognize laws that prevent bias and discrimination during the hiring process<\/li>\r\n\t<li>Recognize ways to screen applicants<\/li>\r\n\t<li>Understand the value of having candidates complete tasks as part of the hiring process<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>The Importance of Recruiting<\/h2>\r\n<p>Finding and choosing new employees is crucial for the success of a company. Hiring is a big financial investment because employees are a major expense for businesses. A company\u2019s personnel costs may be a business\u2019 largest expense. According to the Society for Human Resource Management, salaries alone can account for 18 to 52 percent of a business' operating budget[footnote]Deeb, Carol. \"Percent of a Business Budget for Salary.\" <em>Chron<\/em>. Web. 26 June 2018. http:\/\/smallbusiness.chron.com\/percent-business-budget-salary-14254.html[\/footnote].\u00a0<\/p>\r\n<p>The U.S. Department of Labor estimates that the average cost of a bad hiring decision is thirty percent of the employee\u2019s first-year projected earnings.[footnote]Cardenas, Rebekah. \"What's the Real Cost of a Bad Hire?\" <em>HR Exchange<\/em>. 02 Apr 2014. Web. 26 June 2018. https:\/\/www.hrexchangenetwork.com\/hr-talent-aquisition\/articles\/what-s-the-real-cost-of-a-bad-hire[\/footnote] However, that number represents only a fraction of the organizational impact. Chief financial officers surveyed by global staffing firm Robert Half ranked morale (39 percent) and productivity (34 percent) effects of a bad hire greater than the monetary (25 percent) cost.<\/p>\r\n<h2>Writing a Job Advertisement<\/h2>\r\n<p>Managers know more than anyone else about what a particular position involves and what kinds of skills an employee needs to do the job effectively. They may be the ones to request the creation of a new position in the first place. They are very likely to be asked to help define an existing job or a new job. With the help of human resource professionals, <strong>hiring managers<\/strong> will describe the tasks and responsibilities of the position as well as the qualifications required.<\/p>\r\n<h2>Company Brand<\/h2>\r\n<p>Creating an effective job advertisement is similar to writing a compelling marketing pitch. The first step in the process is attraction. It\u2019s no surprise then that one of the best practices for recruiting is for an organization to cultivate a strong employment brand that is attractive to applicants.<\/p>\r\n<p>Job seekers look for a new job in the same way they make major purchase decisions: they use digital tools to conduct extensive brand research before making a final choice.[footnote]\"Recruiting in Nashville: What does your company\u2019s employment brand REALLY convey to job candidates?\" <em>Wood Personnel Services<\/em>. 30 Oct 2012. https:\/\/www.woodpersonnel.com\/2012\/10\/30\/recruiting-in-nashville-what-does-your-companys-employment-brand-really-convey-to-job-candidates\/<\/a>[\/footnote] In order to attract the best candidates, organizations need to clearly define their employment brand. Here are a few specific recommendations to help you do so:<\/p>\r\n<ul>\r\n\t<li style=\"font-weight: 400;\">Define your corporate culture clearly<\/li>\r\n\t<li style=\"font-weight: 400;\">Understand your market position<\/li>\r\n\t<li style=\"font-weight: 400;\">Set clear performance expectations<\/li>\r\n\t<li style=\"font-weight: 400;\">Help candidates determine whether they would be a good fit before they even apply<\/li>\r\n<\/ul>\r\n<section class=\"textbox tryIt\">\r\n<p>[ohm2_question height=\"500\"]14894[\/ohm2_question]<\/p>\r\n<\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li>Understand what to include in an effective job posting<\/li>\n<li>Understand how to find qualified candidates<\/li>\n<li>Recognize laws that prevent bias and discrimination during the hiring process<\/li>\n<li>Recognize ways to screen applicants<\/li>\n<li>Understand the value of having candidates complete tasks as part of the hiring process<\/li>\n<\/ul>\n<\/section>\n<h2>The Importance of Recruiting<\/h2>\n<p>Finding and choosing new employees is crucial for the success of a company. Hiring is a big financial investment because employees are a major expense for businesses. A company\u2019s personnel costs may be a business\u2019 largest expense. According to the Society for Human Resource Management, salaries alone can account for 18 to 52 percent of a business&#8217; operating budget<a class=\"footnote\" title=\"Deeb, Carol. &quot;Percent of a Business Budget for Salary.&quot; Chron. Web. 26 June 2018. http:\/\/smallbusiness.chron.com\/percent-business-budget-salary-14254.html\" id=\"return-footnote-610-1\" href=\"#footnote-610-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a>.\u00a0<\/p>\n<p>The U.S. Department of Labor estimates that the average cost of a bad hiring decision is thirty percent of the employee\u2019s first-year projected earnings.<a class=\"footnote\" title=\"Cardenas, Rebekah. &quot;What's the Real Cost of a Bad Hire?&quot; HR Exchange. 02 Apr 2014. Web. 26 June 2018. https:\/\/www.hrexchangenetwork.com\/hr-talent-aquisition\/articles\/what-s-the-real-cost-of-a-bad-hire\" id=\"return-footnote-610-2\" href=\"#footnote-610-2\" aria-label=\"Footnote 2\"><sup class=\"footnote\">[2]<\/sup><\/a> However, that number represents only a fraction of the organizational impact. Chief financial officers surveyed by global staffing firm Robert Half ranked morale (39 percent) and productivity (34 percent) effects of a bad hire greater than the monetary (25 percent) cost.<\/p>\n<h2>Writing a Job Advertisement<\/h2>\n<p>Managers know more than anyone else about what a particular position involves and what kinds of skills an employee needs to do the job effectively. They may be the ones to request the creation of a new position in the first place. They are very likely to be asked to help define an existing job or a new job. With the help of human resource professionals, <strong>hiring managers<\/strong> will describe the tasks and responsibilities of the position as well as the qualifications required.<\/p>\n<h2>Company Brand<\/h2>\n<p>Creating an effective job advertisement is similar to writing a compelling marketing pitch. The first step in the process is attraction. It\u2019s no surprise then that one of the best practices for recruiting is for an organization to cultivate a strong employment brand that is attractive to applicants.<\/p>\n<p>Job seekers look for a new job in the same way they make major purchase decisions: they use digital tools to conduct extensive brand research before making a final choice.<a class=\"footnote\" title=\"&quot;Recruiting in Nashville: What does your company\u2019s employment brand REALLY convey to job candidates?&quot; Wood Personnel Services. 30 Oct 2012. https:\/\/www.woodpersonnel.com\/2012\/10\/30\/recruiting-in-nashville-what-does-your-companys-employment-brand-really-convey-to-job-candidates\/\" id=\"return-footnote-610-3\" href=\"#footnote-610-3\" aria-label=\"Footnote 3\"><sup class=\"footnote\">[3]<\/sup><\/a> In order to attract the best candidates, organizations need to clearly define their employment brand. Here are a few specific recommendations to help you do so:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Define your corporate culture clearly<\/li>\n<li style=\"font-weight: 400;\">Understand your market position<\/li>\n<li style=\"font-weight: 400;\">Set clear performance expectations<\/li>\n<li style=\"font-weight: 400;\">Help candidates determine whether they would be a good fit before they even apply<\/li>\n<\/ul>\n<section class=\"textbox tryIt\">\n<iframe loading=\"lazy\" id=\"ohm14894\" class=\"resizable\" src=\"https:\/\/ohm.one.lumenlearning.com\/multiembedq.php?id=14894&theme=lumen&iframe_resize_id=ohm14894&source=tnh&show_question_numbers\" width=\"100%\" height=\"500\"><\/iframe><br \/>\n<\/section>\n<hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-610-1\">Deeb, Carol. \"Percent of a Business Budget for Salary.\" <em>Chron<\/em>. Web. 26 June 2018. http:\/\/smallbusiness.chron.com\/percent-business-budget-salary-14254.html <a href=\"#return-footnote-610-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><li id=\"footnote-610-2\">Cardenas, Rebekah. \"What's the Real Cost of a Bad Hire?\" <em>HR Exchange<\/em>. 02 Apr 2014. Web. 26 June 2018. https:\/\/www.hrexchangenetwork.com\/hr-talent-aquisition\/articles\/what-s-the-real-cost-of-a-bad-hire <a href=\"#return-footnote-610-2\" class=\"return-footnote\" aria-label=\"Return to footnote 2\">&crarr;<\/a><\/li><li id=\"footnote-610-3\">\"Recruiting in Nashville: What does your company\u2019s employment brand REALLY convey to job candidates?\" <em>Wood Personnel Services<\/em>. 30 Oct 2012. https:\/\/www.woodpersonnel.com\/2012\/10\/30\/recruiting-in-nashville-what-does-your-companys-employment-brand-really-convey-to-job-candidates\/ <a href=\"#return-footnote-610-3\" class=\"return-footnote\" aria-label=\"Return to footnote 3\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":9,"menu_order":3,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Why It Matters: Recruiting and Selecting; Writing a Job Posting Employees\",\"author\":\"Nina Burokas\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":608,"module-header":"learn_it","content_attributions":[{"type":"original","description":"Why It Matters: Recruiting and Selecting; Writing a Job Posting Employees","author":"Nina Burokas","organization":"Lumen Learning","url":"","project":"","license":"cc-by","license_terms":""}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/610"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":10,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/610\/revisions"}],"predecessor-version":[{"id":5084,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/610\/revisions\/5084"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/parts\/608"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/610\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/media?parent=610"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=610"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/contributor?post=610"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/license?post=610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}