{"id":540,"date":"2023-09-21T18:40:59","date_gmt":"2023-09-21T18:40:59","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/short-responses-to-criticism\/"},"modified":"2025-10-16T02:42:51","modified_gmt":"2025-10-16T02:42:51","slug":"short-responses-to-criticism","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/short-responses-to-criticism\/","title":{"raw":"Learn It 10.4.3 Responding to Feedback","rendered":"Learn It 10.4.3 Responding to Feedback"},"content":{"raw":"<h2>Short Responses to Feedback<\/h2>\r\n<p>In today\u2019s business world, your professional demeanor is not limited to your physical workplace. Your online presence is an extension of you and must also convey all of the characteristics we have discussed in the last section. Given the amount of cyberbullying and plain rudeness we all see online, it is even more challenging to maintain your professionalism when responding to an external critical message on social media.<\/p>\r\n<p>Here are some tips for how to deal with negative comments about your organization on social media:[footnote]Vaughan, Pamela. \u201cHow to Deal With Negative Comments on Social Media [+ Examples].\u201d <em>Hubspot<\/em>, 13 May, 2022. https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/19614\/how-to-deal-with-negative-nancy-s-comments-in-social-media.aspx[\/footnote]<\/p>\r\n<ol>\r\n\t<li>Respond as soon as possible<\/li>\r\n\t<li>Apologize<\/li>\r\n\t<li>Discuss the problem privately by taking the communication to another channel like email<\/li>\r\n\t<li>Appreciate the feedback<\/li>\r\n\t<li>Ask how you can help and follow through with helping<\/li>\r\n<\/ol>\r\n<p>Using these guidelines, you can easily craft a short response like the following examples:<\/p>\r\n<section class=\"textbox example\">\r\n<p>Thanks for your feedback! We'll take a look at the issue and get back to you within a week.<\/p>\r\n<\/section>\r\n<section class=\"textbox example\">\r\n<p>We are so sorry for your negative experience with our product. We've sent this issue to our customer support team, and they should be reaching out to you within the next day to resolve the problem.<\/p>\r\n<\/section>\r\n<p>In addition to these guidelines, keeping things light and using humor can also be effective for a short message response.<\/p>\r\n<section class=\"textbox example\">\r\n<h3>Wendy's on X<\/h3>\r\n<p>Wendy's [pb_glossary id=\"2071\"]X[\/pb_glossary] feed has a bit of a reputation for being irreverent (just <a href=\"https:\/\/www.peppercontent.io\/blog\/wendys-best-tweets\/\">check out some of their posts<\/a>). While this brand of humor has gained Wendy's quite a bit of positive attention, some people argue that Wendy's is making outdated jokes, Wendy's responded with the following:<\/p>\r\n<p>https:\/\/twitter.com\/Wendys\/status\/1012398470903291904<\/p>\r\n<p>Wendy's largely agreed with the comments that their social media posts are a marketing strategy, but they were able to make a joke out of the interaction and maintain the tone they cultivated.<\/p>\r\n<\/section>\r\n<section class=\"textbox tryIt\">\r\n<p>[ohm2_question height=\"500\"]14851[\/ohm2_question]<\/p>\r\n<\/section>","rendered":"<h2>Short Responses to Feedback<\/h2>\n<p>In today\u2019s business world, your professional demeanor is not limited to your physical workplace. Your online presence is an extension of you and must also convey all of the characteristics we have discussed in the last section. Given the amount of cyberbullying and plain rudeness we all see online, it is even more challenging to maintain your professionalism when responding to an external critical message on social media.<\/p>\n<p>Here are some tips for how to deal with negative comments about your organization on social media:<a class=\"footnote\" title=\"Vaughan, Pamela. \u201cHow to Deal With Negative Comments on Social Media [+ Examples].\u201d Hubspot, 13 May, 2022. https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/19614\/how-to-deal-with-negative-nancy-s-comments-in-social-media.aspx\" id=\"return-footnote-540-1\" href=\"#footnote-540-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/p>\n<ol>\n<li>Respond as soon as possible<\/li>\n<li>Apologize<\/li>\n<li>Discuss the problem privately by taking the communication to another channel like email<\/li>\n<li>Appreciate the feedback<\/li>\n<li>Ask how you can help and follow through with helping<\/li>\n<\/ol>\n<p>Using these guidelines, you can easily craft a short response like the following examples:<\/p>\n<section class=\"textbox example\">\n<p>Thanks for your feedback! We&#8217;ll take a look at the issue and get back to you within a week.<\/p>\n<\/section>\n<section class=\"textbox example\">\n<p>We are so sorry for your negative experience with our product. We&#8217;ve sent this issue to our customer support team, and they should be reaching out to you within the next day to resolve the problem.<\/p>\n<\/section>\n<p>In addition to these guidelines, keeping things light and using humor can also be effective for a short message response.<\/p>\n<section class=\"textbox example\">\n<h3>Wendy&#8217;s on X<\/h3>\n<p>Wendy&#8217;s <a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_540_2071\">X<\/a> feed has a bit of a reputation for being irreverent (just <a href=\"https:\/\/www.peppercontent.io\/blog\/wendys-best-tweets\/\">check out some of their posts<\/a>). While this brand of humor has gained Wendy&#8217;s quite a bit of positive attention, some people argue that Wendy&#8217;s is making outdated jokes, Wendy&#8217;s responded with the following:<\/p>\n<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">buy our cheeseburgers <a href=\"https:\/\/t.co\/tohfFsyeR4\">pic.twitter.com\/tohfFsyeR4<\/a><\/p>\n<p>&mdash; Tendy\u2019s (@Wendys) <a href=\"https:\/\/twitter.com\/Wendys\/status\/1012398470903291904?ref_src=twsrc%5Etfw\">June 28, 2018<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Wendy&#8217;s largely agreed with the comments that their social media posts are a marketing strategy, but they were able to make a joke out of the interaction and maintain the tone they cultivated.<\/p>\n<\/section>\n<section class=\"textbox tryIt\">\n<iframe loading=\"lazy\" id=\"ohm14851\" class=\"resizable\" src=\"https:\/\/ohm.one.lumenlearning.com\/multiembedq.php?id=14851&theme=lumen&iframe_resize_id=ohm14851&source=tnh&show_question_numbers\" width=\"100%\" height=\"500\"><\/iframe><br \/>\n<\/section>\n<hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-540-1\">Vaughan, Pamela. \u201cHow to Deal With Negative Comments on Social Media [+ Examples].\u201d <em>Hubspot<\/em>, 13 May, 2022. https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/19614\/how-to-deal-with-negative-nancy-s-comments-in-social-media.aspx <a href=\"#return-footnote-540-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><\/ol><\/div><div class=\"glossary\"><span class=\"screen-reader-text\" id=\"definition\">definition<\/span><template id=\"term_540_2071\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_540_2071\"><div tabindex=\"-1\"><p>X is the social media platform formerly known as Twitter.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><\/div>","protected":false},"author":9,"menu_order":22,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Short Responses to Criticism\",\"author\":\"Robert Danielson\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":519,"module-header":"learn_it","content_attributions":[{"type":"original","description":"Short Responses to Criticism","author":"Robert Danielson","organization":"Lumen Learning","url":"","project":"","license":"cc-by","license_terms":""}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/540"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":8,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/540\/revisions"}],"predecessor-version":[{"id":5135,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/540\/revisions\/5135"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/parts\/519"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/540\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/media?parent=540"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=540"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/contributor?post=540"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/license?post=540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}