{"id":2692,"date":"2024-04-03T13:41:07","date_gmt":"2024-04-03T13:41:07","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/?post_type=chapter&#038;p=2692"},"modified":"2024-07-24T22:10:18","modified_gmt":"2024-07-24T22:10:18","slug":"get-stronger-15","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/get-stronger-15\/","title":{"raw":"Get Stronger","rendered":"Get Stronger"},"content":{"raw":"<h2>Bias in Recruiting and Hiring<\/h2>\r\n<p>[content_embed content_url=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Twine+Files\/M15Practice.html\"][\/content_embed]<\/p>\r\n<h2>Netflix's \"Keeper Test\"[footnote]Shibu, Sherin. \u201cNetflix Updated Its Famous Employee 'Keeper Test' in a New Culture Memo \u2014 Here's What's Changed.\u201d Entrepreneur, June 26, 2024. https:\/\/www.entrepreneur.com\/business-news\/netflix-has-a-new-culture-memo-heres-why-its-a-big-deal\/476180[\/footnote]<\/h2>\r\n<p>Since 2009, Netflix has created, updated, and publicized official descriptions of its company culture. One aspect of its company culture is known as the \"keeper test,\" which is a way for managers to evaluate employees. Managers were to ask themselves, \"If a team member was leaving for a similar role at another company, would [I] try to keep them?\"[footnote]Altchek, Ana. \u201cNetflix just tweaked its famous \u2018keeper test\u2019 used to drive out underperformers.\u201d Yahoo! Finance, June 25, 2024. Accessed June 28, 2024. https:\/\/finance.yahoo.com\/news\/netflix-just-tweaked-famous-keeper-213502055.html[\/footnote]<\/p>\r\n<p>The 2024 update to the <a href=\"https:\/\/jobs.netflix.com\/culture\">Netflix Culture Memo<\/a> introduced a new dimension to the keeper test. Managers are now asked to also consider, \u201c[K]nowing everything I know today, would I hire X again?\u201d[footnote]Netflix. \u201cNetflix Culture.\u201d Accessed June 28, 2024. https:\/\/jobs.netflix.com\/culture[\/footnote] Also new to the Culture Memo is the \"dream team\" concept that emphasizes performance over personal feelings. \"Professional sports teams . . . focus on performance and picking the right person for every position, even when that means swapping out someone they love for a better player.\"[footnote]Id.[\/footnote]<\/p>\r\n<p>The Culture Memo also includes a list of the attributes that Netflix values:[footnote]Id.[\/footnote]<\/p>\r\n<blockquote>\r\n<ul class=\"css-sqobsl eixa6bi11\">\r\n\t<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Selflessness<\/strong>\u00a0\u2014 you are humble when searching for the best ideas; you seek what\u2019s best for Netflix, not yourself or your team; you take time to help others succeed.<\/li>\r\n\t<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Judgment<\/strong>\u00a0\u2014 you look beyond short term fixes in favor of long term solutions; you make wise decisions despite ambiguity; you use data to inform your intuition.<\/li>\r\n\t<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Candor<\/strong>\u00a0\u2014 you willingly receive and give feedback; you are open about what\u2019s working and what needs to improve; you admit mistakes openly and share learnings widely.<\/li>\r\n\t<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Creativity<\/strong>\u00a0\u2014 you welcome new ideas; you are passionate and persistent in pursuit of more innovative solutions; you value artistic expression.<\/li>\r\n\t<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Courage<\/strong>\u00a0\u2014 you are vulnerable in search for the truth; you are willing to risk failure, or challenge the status quo, in the pursuit of excellence.<\/li>\r\n\t<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Inclusion<\/strong>\u00a0\u2014 you recognize your biases and work to counteract them; you work to ensure everyone at Netflix can do their best work, whatever their culture, identity or background.<\/li>\r\n\t<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Curiosity<\/strong>\u00a0\u2014 you learn rapidly and eagerly; you are as interested in other people\u2019s ideas as your own; you\u2019re humble about what you don\u2019t yet know.<\/li>\r\n\t<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Resilience<\/strong>\u00a0\u2014 you quickly adapt to changing circumstances; you make tough decisions without agonizing or long delay; you embrace a hard challenge.<\/li>\r\n<\/ul>\r\n<\/blockquote>\r\n<p>Co-CEO Greg Peters explained that Netflix prioritizes culture over strategy and execution because a strong culture will lead to better performance.[footnote]\u201cNetflix Culture.\u201d[\/footnote]<\/p>\r\n<section class=\"textbox example\" aria-label=\"Example\">\r\n<h3>How might the subjective nature of the \u201ckeeper test\u201d reinforce managers\u2019 unconscious biases when deciding whether to hire, retain, promote, or rehire an employee?<\/h3>\r\n<p>[reveal-answer q=\"724708\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"724708\"]The subjective nature of the \"keeper test\" can reinforce managers' unconscious biases in several ways:<\/p>\r\n<ul>\r\n\t<li><strong>Affinity Bias<\/strong>: Managers may favor employees who share similar backgrounds, interests, or communication styles, mistaking these similarities for competence or cultural fit.<\/li>\r\n\t<li><strong>Stereotyping<\/strong>: Unconscious stereotypes about race, gender, age, or other characteristics may influence decisions, leading to biased assessments of employees' potential and performance.<\/li>\r\n\t<li><strong>Personal Preferences<\/strong>: Managers might feel more comfortable with employees who reflect their own cultural norms and values, thus potentially overlooking the contributions of those who bring different perspectives. Managers may also be inclined to retain employees with whom they have developed a personal rapport, possibly at the expense of diversity and innovation within the team.<\/li>\r\n<\/ul>\r\n<p>[\/hidden-answer]<\/p>\r\n<h3>In what ways could the emphasis on personal attributes potentially disadvantage individuals from varied backgrounds who may exhibit these traits differently?<\/h3>\r\n<p>[reveal-answer q=\"313174\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"313174\"]The emphasis on personal attributes could disadvantage individuals from diverse backgrounds in several ways:<\/p>\r\n<ul>\r\n\t<li><strong>Cultural Expressions<\/strong>: Different cultures express attributes like selflessness and creativity in varied ways.\r\n\r\n<ul>\r\n\t<li>Example: Suppose that a team member downplays their own contributions to highlight those of their teammates. East Asian culture tends to emphasize humility over assertiveness.[footnote]Somers, Meredith. \u201cA cultural clue to why East Asians are kept from US C-suites.\u201d MIT Sloan, May 3, 2021. Accessed July 3, 2024. https:\/\/mitsloan.mit.edu\/ideas-made-to-matter\/a-cultural-clue-to-why-east-asians-are-kept-us-c-suites[\/footnote] However, from an American cultural perspective that values individual achievement, modesty could be perceived as a lack of confidence, potentially leading to undervaluation of employees' contributions.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li><strong>Communication Styles<\/strong>: People from different backgrounds may have different ways of communicating their ideas and feedback.\r\n\r\n<ul>\r\n\t<li>Example: In the U.S., a direct communication style is often valued for honesty and transparency. In contrast, Mexican culture emphasizes politeness and avoiding confrontations so a more indirect communication style is common.[footnote]Aguilera, Alex. \u201cBusiness Etiquette in Mexico: Cultural Insights for Success.\u201d Prince Manufacturing, April 15, 2024. https:\/\/princemanufacturing.com\/business-etiquette-in-mexico-cultural-insights-for-success\/[\/footnote] Such differences can affect how team members' contributions are perceived.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li><strong>Risk-Taking Norms<\/strong>: The attribute of \"courage\" might be displayed differently across cultures.\r\n\r\n<ul>\r\n\t<li>Example: In the highly individualistic American culture, innovating and challenging the norm tends to be valued. Meanwhile, in Scandinavian countries, there is a tendency to prioritize established processes and careful evaluation before starting something new.[footnote]Nordick, Amanda. \u201cConsider It Culture: The Dynamics of Risk-Aversion and Risk-Taking.\u201d North Dakota Trade Office, March 4, 2024. https:\/\/ndto.com\/consider-it-culture-the-dynamics-of-risk-aversion-and-risk-taking\/[\/footnote] This can lead to biased evaluations based on different preferences for risk-taking.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>[\/hidden-answer]<\/p>\r\n<\/section>\r\n<p><iframe src=\"https:\/\/lumenlearning.h5p.com\/content\/1292301759303233468\/embed\" width=\"1088\" height=\"637\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" aria-label=\"BComm M15 Get Stronger Flashcards\"><\/iframe><script src=\"https:\/\/lumenlearning.h5p.com\/js\/h5p-resizer.js\" charset=\"UTF-8\"><\/script><\/p>","rendered":"<h2>Bias in Recruiting and Hiring<\/h2>\n<p><iframe loading=\"lazy\" id=\"content_embed\" class=\"resizable\" src=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Twine+Files\/M15Practice.html\" width=\"100%\" height=\"500\" ><\/iframe><\/p>\n<h2>Netflix&#8217;s &#8220;Keeper Test&#8221;<a class=\"footnote\" title=\"Shibu, Sherin. \u201cNetflix Updated Its Famous Employee 'Keeper Test' in a New Culture Memo \u2014 Here's What's Changed.\u201d Entrepreneur, June 26, 2024. https:\/\/www.entrepreneur.com\/business-news\/netflix-has-a-new-culture-memo-heres-why-its-a-big-deal\/476180\" id=\"return-footnote-2692-1\" href=\"#footnote-2692-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/h2>\n<p>Since 2009, Netflix has created, updated, and publicized official descriptions of its company culture. One aspect of its company culture is known as the &#8220;keeper test,&#8221; which is a way for managers to evaluate employees. Managers were to ask themselves, &#8220;If a team member was leaving for a similar role at another company, would [I] try to keep them?&#8221;<a class=\"footnote\" title=\"Altchek, Ana. \u201cNetflix just tweaked its famous \u2018keeper test\u2019 used to drive out underperformers.\u201d Yahoo! Finance, June 25, 2024. Accessed June 28, 2024. https:\/\/finance.yahoo.com\/news\/netflix-just-tweaked-famous-keeper-213502055.html\" id=\"return-footnote-2692-2\" href=\"#footnote-2692-2\" aria-label=\"Footnote 2\"><sup class=\"footnote\">[2]<\/sup><\/a><\/p>\n<p>The 2024 update to the <a href=\"https:\/\/jobs.netflix.com\/culture\">Netflix Culture Memo<\/a> introduced a new dimension to the keeper test. Managers are now asked to also consider, \u201c[K]nowing everything I know today, would I hire X again?\u201d<a class=\"footnote\" title=\"Netflix. \u201cNetflix Culture.\u201d Accessed June 28, 2024. https:\/\/jobs.netflix.com\/culture\" id=\"return-footnote-2692-3\" href=\"#footnote-2692-3\" aria-label=\"Footnote 3\"><sup class=\"footnote\">[3]<\/sup><\/a> Also new to the Culture Memo is the &#8220;dream team&#8221; concept that emphasizes performance over personal feelings. &#8220;Professional sports teams . . . focus on performance and picking the right person for every position, even when that means swapping out someone they love for a better player.&#8221;<a class=\"footnote\" title=\"Id.\" id=\"return-footnote-2692-4\" href=\"#footnote-2692-4\" aria-label=\"Footnote 4\"><sup class=\"footnote\">[4]<\/sup><\/a><\/p>\n<p>The Culture Memo also includes a list of the attributes that Netflix values:<a class=\"footnote\" title=\"Id.\" id=\"return-footnote-2692-5\" href=\"#footnote-2692-5\" aria-label=\"Footnote 5\"><sup class=\"footnote\">[5]<\/sup><\/a><\/p>\n<blockquote>\n<ul class=\"css-sqobsl eixa6bi11\">\n<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Selflessness<\/strong>\u00a0\u2014 you are humble when searching for the best ideas; you seek what\u2019s best for Netflix, not yourself or your team; you take time to help others succeed.<\/li>\n<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Judgment<\/strong>\u00a0\u2014 you look beyond short term fixes in favor of long term solutions; you make wise decisions despite ambiguity; you use data to inform your intuition.<\/li>\n<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Candor<\/strong>\u00a0\u2014 you willingly receive and give feedback; you are open about what\u2019s working and what needs to improve; you admit mistakes openly and share learnings widely.<\/li>\n<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Creativity<\/strong>\u00a0\u2014 you welcome new ideas; you are passionate and persistent in pursuit of more innovative solutions; you value artistic expression.<\/li>\n<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Courage<\/strong>\u00a0\u2014 you are vulnerable in search for the truth; you are willing to risk failure, or challenge the status quo, in the pursuit of excellence.<\/li>\n<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Inclusion<\/strong>\u00a0\u2014 you recognize your biases and work to counteract them; you work to ensure everyone at Netflix can do their best work, whatever their culture, identity or background.<\/li>\n<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Curiosity<\/strong>\u00a0\u2014 you learn rapidly and eagerly; you are as interested in other people\u2019s ideas as your own; you\u2019re humble about what you don\u2019t yet know.<\/li>\n<li class=\"css-12mwwrk eixa6bi8\"><strong class=\"css-35ezg3 eixa6bi15\">Resilience<\/strong>\u00a0\u2014 you quickly adapt to changing circumstances; you make tough decisions without agonizing or long delay; you embrace a hard challenge.<\/li>\n<\/ul>\n<\/blockquote>\n<p>Co-CEO Greg Peters explained that Netflix prioritizes culture over strategy and execution because a strong culture will lead to better performance.<a class=\"footnote\" title=\"\u201cNetflix Culture.\u201d\" id=\"return-footnote-2692-6\" href=\"#footnote-2692-6\" aria-label=\"Footnote 6\"><sup class=\"footnote\">[6]<\/sup><\/a><\/p>\n<section class=\"textbox example\" aria-label=\"Example\">\n<h3>How might the subjective nature of the \u201ckeeper test\u201d reinforce managers\u2019 unconscious biases when deciding whether to hire, retain, promote, or rehire an employee?<\/h3>\n<p><div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q724708\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q724708\" class=\"hidden-answer\" style=\"display: none\">The subjective nature of the &#8220;keeper test&#8221; can reinforce managers&#8217; unconscious biases in several ways:<\/p>\n<ul>\n<li><strong>Affinity Bias<\/strong>: Managers may favor employees who share similar backgrounds, interests, or communication styles, mistaking these similarities for competence or cultural fit.<\/li>\n<li><strong>Stereotyping<\/strong>: Unconscious stereotypes about race, gender, age, or other characteristics may influence decisions, leading to biased assessments of employees&#8217; potential and performance.<\/li>\n<li><strong>Personal Preferences<\/strong>: Managers might feel more comfortable with employees who reflect their own cultural norms and values, thus potentially overlooking the contributions of those who bring different perspectives. Managers may also be inclined to retain employees with whom they have developed a personal rapport, possibly at the expense of diversity and innovation within the team.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3>In what ways could the emphasis on personal attributes potentially disadvantage individuals from varied backgrounds who may exhibit these traits differently?<\/h3>\n<p><div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q313174\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q313174\" class=\"hidden-answer\" style=\"display: none\">The emphasis on personal attributes could disadvantage individuals from diverse backgrounds in several ways:<\/p>\n<ul>\n<li><strong>Cultural Expressions<\/strong>: Different cultures express attributes like selflessness and creativity in varied ways.\n<ul>\n<li>Example: Suppose that a team member downplays their own contributions to highlight those of their teammates. East Asian culture tends to emphasize humility over assertiveness.<a class=\"footnote\" title=\"Somers, Meredith. \u201cA cultural clue to why East Asians are kept from US C-suites.\u201d MIT Sloan, May 3, 2021. Accessed July 3, 2024. https:\/\/mitsloan.mit.edu\/ideas-made-to-matter\/a-cultural-clue-to-why-east-asians-are-kept-us-c-suites\" id=\"return-footnote-2692-7\" href=\"#footnote-2692-7\" aria-label=\"Footnote 7\"><sup class=\"footnote\">[7]<\/sup><\/a> However, from an American cultural perspective that values individual achievement, modesty could be perceived as a lack of confidence, potentially leading to undervaluation of employees&#8217; contributions.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Communication Styles<\/strong>: People from different backgrounds may have different ways of communicating their ideas and feedback.\n<ul>\n<li>Example: In the U.S., a direct communication style is often valued for honesty and transparency. In contrast, Mexican culture emphasizes politeness and avoiding confrontations so a more indirect communication style is common.<a class=\"footnote\" title=\"Aguilera, Alex. \u201cBusiness Etiquette in Mexico: Cultural Insights for Success.\u201d Prince Manufacturing, April 15, 2024. https:\/\/princemanufacturing.com\/business-etiquette-in-mexico-cultural-insights-for-success\/\" id=\"return-footnote-2692-8\" href=\"#footnote-2692-8\" aria-label=\"Footnote 8\"><sup class=\"footnote\">[8]<\/sup><\/a> Such differences can affect how team members&#8217; contributions are perceived.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Risk-Taking Norms<\/strong>: The attribute of &#8220;courage&#8221; might be displayed differently across cultures.\n<ul>\n<li>Example: In the highly individualistic American culture, innovating and challenging the norm tends to be valued. Meanwhile, in Scandinavian countries, there is a tendency to prioritize established processes and careful evaluation before starting something new.<a class=\"footnote\" title=\"Nordick, Amanda. \u201cConsider It Culture: The Dynamics of Risk-Aversion and Risk-Taking.\u201d North Dakota Trade Office, March 4, 2024. https:\/\/ndto.com\/consider-it-culture-the-dynamics-of-risk-aversion-and-risk-taking\/\" id=\"return-footnote-2692-9\" href=\"#footnote-2692-9\" aria-label=\"Footnote 9\"><sup class=\"footnote\">[9]<\/sup><\/a> This can lead to biased evaluations based on different preferences for risk-taking.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<p><iframe loading=\"lazy\" src=\"https:\/\/lumenlearning.h5p.com\/content\/1292301759303233468\/embed\" width=\"1088\" height=\"637\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" aria-label=\"BComm M15 Get Stronger Flashcards\"><\/iframe><script src=\"https:\/\/lumenlearning.h5p.com\/js\/h5p-resizer.js\" charset=\"UTF-8\"><\/script><\/p>\n<hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-2692-1\">Shibu, Sherin. \u201cNetflix Updated Its Famous Employee 'Keeper Test' in a New Culture Memo \u2014 Here's What's Changed.\u201d Entrepreneur, June 26, 2024. https:\/\/www.entrepreneur.com\/business-news\/netflix-has-a-new-culture-memo-heres-why-its-a-big-deal\/476180 <a href=\"#return-footnote-2692-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><li id=\"footnote-2692-2\">Altchek, Ana. \u201cNetflix just tweaked its famous \u2018keeper test\u2019 used to drive out underperformers.\u201d Yahoo! Finance, June 25, 2024. Accessed June 28, 2024. https:\/\/finance.yahoo.com\/news\/netflix-just-tweaked-famous-keeper-213502055.html <a href=\"#return-footnote-2692-2\" class=\"return-footnote\" aria-label=\"Return to footnote 2\">&crarr;<\/a><\/li><li id=\"footnote-2692-3\">Netflix. \u201cNetflix Culture.\u201d Accessed June 28, 2024. https:\/\/jobs.netflix.com\/culture <a href=\"#return-footnote-2692-3\" class=\"return-footnote\" aria-label=\"Return to footnote 3\">&crarr;<\/a><\/li><li id=\"footnote-2692-4\">Id. <a href=\"#return-footnote-2692-4\" class=\"return-footnote\" aria-label=\"Return to footnote 4\">&crarr;<\/a><\/li><li id=\"footnote-2692-5\">Id. <a href=\"#return-footnote-2692-5\" class=\"return-footnote\" aria-label=\"Return to footnote 5\">&crarr;<\/a><\/li><li id=\"footnote-2692-6\">\u201cNetflix Culture.\u201d <a href=\"#return-footnote-2692-6\" class=\"return-footnote\" aria-label=\"Return to footnote 6\">&crarr;<\/a><\/li><li id=\"footnote-2692-7\">Somers, Meredith. \u201cA cultural clue to why East Asians are kept from US C-suites.\u201d MIT Sloan, May 3, 2021. Accessed July 3, 2024. https:\/\/mitsloan.mit.edu\/ideas-made-to-matter\/a-cultural-clue-to-why-east-asians-are-kept-us-c-suites <a href=\"#return-footnote-2692-7\" class=\"return-footnote\" aria-label=\"Return to footnote 7\">&crarr;<\/a><\/li><li id=\"footnote-2692-8\">Aguilera, Alex. \u201cBusiness Etiquette in Mexico: Cultural Insights for Success.\u201d Prince Manufacturing, April 15, 2024. https:\/\/princemanufacturing.com\/business-etiquette-in-mexico-cultural-insights-for-success\/ <a href=\"#return-footnote-2692-8\" class=\"return-footnote\" aria-label=\"Return to footnote 8\">&crarr;<\/a><\/li><li id=\"footnote-2692-9\">Nordick, Amanda. \u201cConsider It Culture: The Dynamics of Risk-Aversion and Risk-Taking.\u201d North Dakota Trade Office, March 4, 2024. https:\/\/ndto.com\/consider-it-culture-the-dynamics-of-risk-aversion-and-risk-taking\/ <a href=\"#return-footnote-2692-9\" class=\"return-footnote\" aria-label=\"Return to footnote 9\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":21,"menu_order":20,"template":"","meta":{"_candela_citation":"[{\"type\":\"pd\",\"description\":\"Flashcards adapted from material using ChatGPT\",\"author\":\"Lumen Learning\",\"organization\":\"OpenAI\",\"url\":\"\",\"project\":\"\",\"license\":\"pd\",\"license_terms\":\"\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":608,"module-header":"practice","content_attributions":[{"type":"pd","description":"Flashcards adapted from material using ChatGPT","author":"Lumen Learning","organization":"OpenAI","url":"","project":"","license":"pd","license_terms":""}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/2692"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":15,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/2692\/revisions"}],"predecessor-version":[{"id":3994,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/2692\/revisions\/3994"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/parts\/608"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/2692\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/media?parent=2692"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=2692"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/contributor?post=2692"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/license?post=2692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}