{"id":2672,"date":"2024-04-03T13:39:19","date_gmt":"2024-04-03T13:39:19","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/?post_type=chapter&#038;p=2672"},"modified":"2025-07-18T17:02:06","modified_gmt":"2025-07-18T17:02:06","slug":"get-stronger-5","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/get-stronger-5\/","title":{"raw":"Get Stronger","rendered":"Get Stronger"},"content":{"raw":"<h2>Alt-Text and SEO<\/h2>\r\n<p>Alt-text, or alternative text, ensures accessibility as it provides descriptive text for images so that individuals using screen readers can understand visual content. This is especially important for creating inclusive content that can be accessed by people with visual impairments.<\/p>\r\n<p>However, alt-text plays a significant role in [pb_glossary id=\"1983\"]search engine optimization[\/pb_glossary] (SEO). Search engines use alt-text to understand the content of images, which helps in indexing them correctly and improving the visibility of web pages in search results. Therefore, writing clear and relevant alt-text not only enhances accessibility but also boosts a website's search engine ranking, driving more traffic to the site.<\/p>\r\n<section class=\"textbox example\" aria-label=\"Example\">\r\n<p>[videopicker divId=\"tnh-video-picker\" title=\"Alt-Text Tips\" label=\"Select Video\"]<\/p>\r\n<p>[videooption displayName=\"How To Write Great Image Alt Text And Get More SEO Traffic\" value=\"https:\/\/youtu.be\/-jn9aaNn8_I?si=QkcqLPa2vIyknlkg\"][videooption displayName=\"Examples of Bad Alt-Text\" value=\"https:\/\/youtu.be\/Dh9zDy_Yfkw?si=fxPVgw6BVKDNZuZu\"] [videooption displayName=\"Alt-Text Tutorial\" value=\"https:\/\/youtu.be\/2x-MKvD_Uj0?si=YnN6LZ9pQ6FhTgyd\"]<\/p>\r\n<p>[\/videopicker]<\/p>\r\n<\/section>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/HowToWriteGreatImageAltTextAnGetMoreSEOTraffic_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \"How To Write Great Image Alt Text And Get More SEO Traffic\" here (opens in new window).<\/a><\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/AccessibleImages_BadAltTextExamples_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \"Accessible Images: Bad Alt Text Examples\" here (opens in new window).<\/a><\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/UnderstandingAlternativeText_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \"Understanding Alternative Text\" here (opens in new window).<\/a><\/p>\r\n<section class=\"textbox connectIt\">\r\n<h3>Can AI text generators help to write alt-text?<\/h3>\r\n<p><br \/>\r\n[reveal-answer q=\"385694\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"385694\"]Yes, AI text generators can help write alt-text by analyzing the content of images and generating descriptive text that conveys the essential information. These AI tools can quickly produce alt-text that meets accessibility standards, ensuring that visually impaired users can understand the image content. Additionally, AI-generated alt-text can be optimized for SEO by including relevant keywords, enhancing the discoverability of web pages.<\/p>\r\n<p>However, it's important to review and edit AI-generated alt-text to ensure accuracy and appropriateness, as AI may sometimes misinterpret the context or specifics of an image.<\/p>\r\n<p>You can try it out by taking a <a href=\"https:\/\/www.take-a-screenshot.org\/\">screenshot<\/a> of an image, uploading it to an AI text generator such as <a href=\"https:\/\/claude.ai\/\">Claude<\/a>, and instructing it to \"Create alt-text for this image.\" [\/hidden-answer]<\/p>\r\n<\/section>\r\n<p><iframe src=\"https:\/\/lumenlearning.h5p.com\/content\/1292291561655002048\/embed\" width=\"1088\" height=\"637\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" aria-label=\"BComm M5 Get Stronger Flashcards\"><\/iframe><script src=\"https:\/\/lumenlearning.h5p.com\/js\/h5p-resizer.js\" charset=\"UTF-8\"><\/script><\/p>","rendered":"<h2>Alt-Text and SEO<\/h2>\n<p>Alt-text, or alternative text, ensures accessibility as it provides descriptive text for images so that individuals using screen readers can understand visual content. This is especially important for creating inclusive content that can be accessed by people with visual impairments.<\/p>\n<p>However, alt-text plays a significant role in <a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_2672_1983\">search engine optimization<\/a> (SEO). Search engines use alt-text to understand the content of images, which helps in indexing them correctly and improving the visibility of web pages in search results. Therefore, writing clear and relevant alt-text not only enhances accessibility but also boosts a website&#8217;s search engine ranking, driving more traffic to the site.<\/p>\n<section class=\"textbox example\" aria-label=\"Example\">\n<div id=\"tnh-video-picker\" class=\"videoPicker\">\n<h3>Alt-Text Tips<\/h3>\n<form><label>Select Video:<\/label><select name=\"video\"><option value=\"https:\/\/www.youtube.com\/embed\/-jn9aaNn8_I\">How To Write Great Image Alt Text And Get More SEO Traffic<\/option><option value=\"https:\/\/www.youtube.com\/embed\/Dh9zDy_Yfkw\">Examples of Bad Alt-Text<\/option><option value=\"https:\/\/www.youtube.com\/embed\/2x-MKvD_Uj0\">Alt-Text Tutorial<\/option><\/select><\/form>\n<div class=\"videoContainer\"><iframe src=\"https:\/\/www.youtube.com\/embed\/-jn9aaNn8_I\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<\/section>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/HowToWriteGreatImageAltTextAnGetMoreSEOTraffic_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for &#8220;How To Write Great Image Alt Text And Get More SEO Traffic&#8221; here (opens in new window).<\/a><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/AccessibleImages_BadAltTextExamples_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for &#8220;Accessible Images: Bad Alt Text Examples&#8221; here (opens in new window).<\/a><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/UnderstandingAlternativeText_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for &#8220;Understanding Alternative Text&#8221; here (opens in new window).<\/a><\/p>\n<section class=\"textbox connectIt\">\n<h3>Can AI text generators help to write alt-text?<\/h3>\n<div class=\"wp-nocaption \"><\/div>\n<div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q385694\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q385694\" class=\"hidden-answer\" style=\"display: none\">Yes, AI text generators can help write alt-text by analyzing the content of images and generating descriptive text that conveys the essential information. These AI tools can quickly produce alt-text that meets accessibility standards, ensuring that visually impaired users can understand the image content. Additionally, AI-generated alt-text can be optimized for SEO by including relevant keywords, enhancing the discoverability of web pages.<\/p>\n<p>However, it&#8217;s important to review and edit AI-generated alt-text to ensure accuracy and appropriateness, as AI may sometimes misinterpret the context or specifics of an image.<\/p>\n<p>You can try it out by taking a <a href=\"https:\/\/www.take-a-screenshot.org\/\">screenshot<\/a> of an image, uploading it to an AI text generator such as <a href=\"https:\/\/claude.ai\/\">Claude<\/a>, and instructing it to &#8220;Create alt-text for this image.&#8221; <\/div>\n<\/div>\n<\/section>\n<p><iframe loading=\"lazy\" src=\"https:\/\/lumenlearning.h5p.com\/content\/1292291561655002048\/embed\" width=\"1088\" height=\"637\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" aria-label=\"BComm M5 Get Stronger Flashcards\"><\/iframe><script src=\"https:\/\/lumenlearning.h5p.com\/js\/h5p-resizer.js\" charset=\"UTF-8\"><\/script><\/p>\n<div class=\"glossary\"><span class=\"screen-reader-text\" id=\"definition\">definition<\/span><template id=\"term_2672_1983\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_2672_1983\"><div tabindex=\"-1\"><p>These are techniques used to increase a website's visibility in search engine results.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><\/div>","protected":false},"author":21,"menu_order":26,"template":"","meta":{"_candela_citation":"[{\"type\":\"pd\",\"description\":\"Flashcards adapted from material using ChatGPT\",\"author\":\"Lumen Learning\",\"organization\":\"OpenAI\",\"url\":\"\",\"project\":\"\",\"license\":\"pd\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"How To Write Great Image Alt Text And Get More SEO Traffic\",\"author\":\"Masters in 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