{"id":157,"date":"2023-09-19T17:33:07","date_gmt":"2023-09-19T17:33:07","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/digital-versus-traditional-communication\/"},"modified":"2024-07-25T12:29:26","modified_gmt":"2024-07-25T12:29:26","slug":"digital-versus-traditional-communication","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/digital-versus-traditional-communication\/","title":{"raw":"Learn It 3.1.2 Communication Methods","rendered":"Learn It 3.1.2 Communication Methods"},"content":{"raw":"<h2>Digital Communication Methods<\/h2>\r\n<p>The benefits of digital communication for society in general are nicely stated by entrepreneur Mitchell Kapor[footnote]Kapor, Mitchell. <em>Electronic Frontier Foundation Information<\/em>, 1993[\/footnote]:<\/p>\r\n<blockquote>\r\n<p>Digital communications media are inherently capable of being more interactive, more participatory, more egalitarian, more decentralized, and less hierarchical. As such, the types of social relations and communities which can be built on these media share these characteristics.<\/p>\r\n<\/blockquote>\r\n<p>For the professional business environment, the four primary benefits of digital communication methods are that it is:<\/p>\r\n<ul>\r\n\t<li style=\"font-weight: 400;\">instant and fast-paced.<\/li>\r\n\t<li style=\"font-weight: 400;\">extensive.<\/li>\r\n\t<li style=\"font-weight: 400;\">convenient.<\/li>\r\n\t<li style=\"font-weight: 400;\">a tool for positive social change.<\/li>\r\n<\/ul>\r\n<h3>Instant and Fast-Paced Communication<\/h3>\r\n\r\n[caption id=\"attachment_4537\" align=\"alignright\" width=\"200\"]<img class=\"size-medium wp-image-4537\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25122650\/pexels-fauxels-3184435-200x300.jpg\" alt=\"Co-workers standing in a row all looking down at smartphones\" width=\"200\" height=\"300\" \/> Mobile devices allow people to communicate digitally via many channels.[\/caption]\r\n\r\n<p>Communication using digital techniques is instant. As soon as the sender hits the Submit, Enter, or Send key, the message is available to the audience in a matter of microseconds. The business benefit of instant communication is obvious\u2014little to no delay of valuable information being sent to individuals, customers, or the organization. Responding to a competitor\u2019s new product release, informing colleagues of project status, scheduling an important meeting, and acknowledging a customer complaint can all be accomplished more quickly than using traditional communication methods.<\/p>\r\n<h3>Extensive\u00a0Communication<\/h3>\r\n<p>Another benefit of digital business communication is that it is extensive. One email message or text message can be easily routed to thousands of employees at the same time. A post on social media can be seen by millions of customers. Never before have we had the expansive reach that a single digital communication can provide. Additionally, digital communications can be extensive in their content as well. While sending a printed 50-page report by mail has associated costs, it's virtually free to send the same content digitally.<\/p>\r\n<h3>Convenient Communication<\/h3>\r\n<p>Digital business communication is convenient, which serves to foster better communication. For example, team members can relay information to each other whether they are sitting at a computer at their desk or using a smartphone while in line at a coffee shop, which means that they are more likely to do so. Additionally, the fact that digital communication is instant and extensive also contributes to the convenience of using these techniques for anyone relaying information.<\/p>\r\n<h3>Communication for Change<\/h3>\r\n<p>Finally, the use of digital communication in the business environment has contributed to positive social change and served to change the environment itself. Always being connected may not seem to be a benefit at first glance, but if that factors into more flexible work hours or locations, employees may be happier at work. A team-oriented workforce, which tends to foster sharing and support among team members, has been shown to contribute to greater employee productivity and success. A shorter commute or no commute at all translates into more time that can be spent as you choose.\u00a0<\/p>\r\n<section class=\"textbox tryIt\">[ohm2_question height=\"500\"]14692[\/ohm2_question]<\/section>","rendered":"<h2>Digital Communication Methods<\/h2>\n<p>The benefits of digital communication for society in general are nicely stated by entrepreneur Mitchell Kapor<a class=\"footnote\" title=\"Kapor, Mitchell. Electronic Frontier Foundation Information, 1993\" id=\"return-footnote-157-1\" href=\"#footnote-157-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a>:<\/p>\n<blockquote>\n<p>Digital communications media are inherently capable of being more interactive, more participatory, more egalitarian, more decentralized, and less hierarchical. As such, the types of social relations and communities which can be built on these media share these characteristics.<\/p>\n<\/blockquote>\n<p>For the professional business environment, the four primary benefits of digital communication methods are that it is:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">instant and fast-paced.<\/li>\n<li style=\"font-weight: 400;\">extensive.<\/li>\n<li style=\"font-weight: 400;\">convenient.<\/li>\n<li style=\"font-weight: 400;\">a tool for positive social change.<\/li>\n<\/ul>\n<h3>Instant and Fast-Paced Communication<\/h3>\n<figure id=\"attachment_4537\" aria-describedby=\"caption-attachment-4537\" style=\"width: 200px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4537\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25122650\/pexels-fauxels-3184435-200x300.jpg\" alt=\"Co-workers standing in a row all looking down at smartphones\" width=\"200\" height=\"300\" srcset=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25122650\/pexels-fauxels-3184435-200x300.jpg 200w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25122650\/pexels-fauxels-3184435-65x97.jpg 65w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25122650\/pexels-fauxels-3184435-225x337.jpg 225w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25122650\/pexels-fauxels-3184435-350x524.jpg 350w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2023\/09\/25122650\/pexels-fauxels-3184435.jpg 640w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><figcaption id=\"caption-attachment-4537\" class=\"wp-caption-text\">Mobile devices allow people to communicate digitally via many channels.<\/figcaption><\/figure>\n<p>Communication using digital techniques is instant. As soon as the sender hits the Submit, Enter, or Send key, the message is available to the audience in a matter of microseconds. The business benefit of instant communication is obvious\u2014little to no delay of valuable information being sent to individuals, customers, or the organization. Responding to a competitor\u2019s new product release, informing colleagues of project status, scheduling an important meeting, and acknowledging a customer complaint can all be accomplished more quickly than using traditional communication methods.<\/p>\n<h3>Extensive\u00a0Communication<\/h3>\n<p>Another benefit of digital business communication is that it is extensive. One email message or text message can be easily routed to thousands of employees at the same time. A post on social media can be seen by millions of customers. Never before have we had the expansive reach that a single digital communication can provide. Additionally, digital communications can be extensive in their content as well. While sending a printed 50-page report by mail has associated costs, it&#8217;s virtually free to send the same content digitally.<\/p>\n<h3>Convenient Communication<\/h3>\n<p>Digital business communication is convenient, which serves to foster better communication. For example, team members can relay information to each other whether they are sitting at a computer at their desk or using a smartphone while in line at a coffee shop, which means that they are more likely to do so. Additionally, the fact that digital communication is instant and extensive also contributes to the convenience of using these techniques for anyone relaying information.<\/p>\n<h3>Communication for Change<\/h3>\n<p>Finally, the use of digital communication in the business environment has contributed to positive social change and served to change the environment itself. Always being connected may not seem to be a benefit at first glance, but if that factors into more flexible work hours or locations, employees may be happier at work. A team-oriented workforce, which tends to foster sharing and support among team members, has been shown to contribute to greater employee productivity and success. A shorter commute or no commute at all translates into more time that can be spent as you choose.\u00a0<\/p>\n<section class=\"textbox tryIt\"><iframe loading=\"lazy\" id=\"ohm14692\" class=\"resizable\" src=\"https:\/\/ohm.one.lumenlearning.com\/multiembedq.php?id=14692&theme=lumen&iframe_resize_id=ohm14692&source=tnh&show_question_numbers\" width=\"100%\" height=\"500\"><\/iframe><\/section>\n<hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-157-1\">Kapor, Mitchell. <em>Electronic Frontier Foundation Information<\/em>, 1993 <a href=\"#return-footnote-157-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":9,"menu_order":4,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Digital versus Traditional Communication\",\"author\":\"Robert Danielson\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"people on smartphones\",\"author\":\"fauxels\",\"organization\":\"Pexels\",\"url\":\"https:\/\/www.pexels.com\/photo\/people-holding-their-phones-3184435\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":147,"module-header":"learn_it","content_attributions":[{"type":"original","description":"Digital versus Traditional Communication","author":"Robert Danielson","organization":"Lumen Learning","url":"","project":"","license":"cc-by","license_terms":""},{"type":"cc","description":"people on smartphones","author":"fauxels","organization":"Pexels","url":"https:\/\/www.pexels.com\/photo\/people-holding-their-phones-3184435\/","project":"","license":"cc-by","license_terms":""}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/157"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":14,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/157\/revisions"}],"predecessor-version":[{"id":4538,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/157\/revisions\/4538"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/parts\/147"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/157\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/media?parent=157"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=157"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/contributor?post=157"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/license?post=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}