{"id":1386,"date":"2024-02-01T18:29:29","date_gmt":"2024-02-01T18:29:29","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/?post_type=chapter&#038;p=1386"},"modified":"2024-07-26T09:00:34","modified_gmt":"2024-07-26T09:00:34","slug":"fresh-take-content-distribution-and-thought-leadership","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/fresh-take-content-distribution-and-thought-leadership\/","title":{"raw":"Fresh Take: Sharing Information and Building Community with Social Media","rendered":"Fresh Take: Sharing Information and Building Community with Social Media"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li>Discover how social media can help build community and foster connection<\/li>\r\n\t<li>Understand ethical considerations in managing online communities<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Authenticity on Social Media<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=12103524&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=TqEMaUu5ceI&amp;video_target=tpm-plugin-osi9ajhm-TqEMaUu5ceI\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/HowtofutureproofyourbrandAuthenticity_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cHow to future-proof your brand: Authenticity\u201d here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<h2>Social Media Ethics<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=12103525&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=m0wf4Xp5dxo&amp;video_target=tpm-plugin-t3qey2du-m0wf4Xp5dxo\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/TheETHICSofSocialMediaMarketingNAVIGATINGPotentialEthicalIssues_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cThe ETHICS of Social Media Marketing &amp; NAVIGATING Potential Ethical Issues\u201d here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<p>&nbsp;<\/p>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li>Discover how social media can help build community and foster connection<\/li>\n<li>Understand ethical considerations in managing online communities<\/li>\n<\/ul>\n<\/section>\n<h2>Authenticity on Social Media<\/h2>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=12103524&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=TqEMaUu5ceI&amp;video_target=tpm-plugin-osi9ajhm-TqEMaUu5ceI\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/HowtofutureproofyourbrandAuthenticity_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cHow to future-proof your brand: Authenticity\u201d here (opens in new window).<\/a><\/p>\n<\/section>\n<h2>Social Media Ethics<\/h2>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=12103525&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=m0wf4Xp5dxo&amp;video_target=tpm-plugin-t3qey2du-m0wf4Xp5dxo\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/TheETHICSofSocialMediaMarketingNAVIGATINGPotentialEthicalIssues_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cThe ETHICS of Social Media Marketing &amp; NAVIGATING Potential Ethical Issues\u201d here (opens in new window).<\/a><\/p>\n<\/section>\n<p>&nbsp;<\/p>\n","protected":false},"author":23,"menu_order":19,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"How to future-proof your brand: Authenticity\",\"author\":\"Frontify\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/TqEMaUu5ceI\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"The ETHICS of Social Media Marketing & NAVIGATING Potential Ethical Issues\",\"author\":\"Jeremy Funderburk\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/m0wf4Xp5dxo\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":491,"module-header":"fresh_take","content_attributions":[{"type":"copyrighted_video","description":"How to future-proof your brand: Authenticity","author":"Frontify","organization":"","url":"https:\/\/youtu.be\/TqEMaUu5ceI","project":"","license":"other","license_terms":"Standard YouTube License"},{"type":"copyrighted_video","description":"The ETHICS of Social Media Marketing & NAVIGATING Potential Ethical Issues","author":"Jeremy Funderburk","organization":"","url":"https:\/\/youtu.be\/m0wf4Xp5dxo","project":"","license":"other","license_terms":"Standard YouTube License"}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1386"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/users\/23"}],"version-history":[{"count":4,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1386\/revisions"}],"predecessor-version":[{"id":3523,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1386\/revisions\/3523"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/parts\/491"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1386\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/media?parent=1386"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=1386"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/contributor?post=1386"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/license?post=1386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}