{"id":1376,"date":"2024-02-01T18:28:19","date_gmt":"2024-02-01T18:28:19","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/?post_type=chapter&#038;p=1376"},"modified":"2025-10-15T18:09:29","modified_gmt":"2025-10-15T18:09:29","slug":"apply-it-marketing-branding-and-market-insights","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/apply-it-marketing-branding-and-market-insights\/","title":{"raw":"Apply It: Social Media Marketing","rendered":"Apply It: Social Media Marketing"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li>Understand what social media marketing is and its benefits and challenges<\/li>\r\n\t<li>Understand how businesses develop their brand identity using social media<\/li>\r\n\t<li>Recognize how businesses engage with customers through social media<\/li>\r\n\t<li>Understand how companies promote their products on social media<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Ethics of \"Sharenting\"[footnote]Karimi, Faith. \u201cThe first social media babies are adults now. Some are pushing for laws to protect kids from their parents\u2019 oversharing.\u201d <em>CNN<\/em>, May 29, 2024. Accessed June 20, 2024. https:\/\/www.cnn.com\/2024\/05\/29\/us\/social-media-children-influencers-cec\/[\/footnote]<\/h2>\r\n<p>A new generation of young adults is grappling with the consequences of having their childhoods documented online. Some are speaking out about the negative impacts of \"sharenting\" and family vlogging, practices where parents share extensive details of their children's lives on social media, sometimes for monetary gain as social media influencers.<\/p>\r\n<p>As the children have become adults, they have started a growing movement of young advocates pushing for legal protections for children whose images and stories are used for profit on social media. They're calling for financial compensation for these children and the right to delete unwanted content when they become adults.\u00a0Their efforts are gaining traction. In 2023, Illinois passed a groundbreaking law requiring parents to compensate child influencers, with several other states now considering similar legislation. These laws aim to treat social media influencing more like the film industry, where child actors have long had financial protections.<\/p>\r\n<p>Chris McCarty, a 19-year-old advocate, founded the organization Quit Clicking Kids to combat the monetization of children on social media. McCarty points out that, unlike child actors who can separate work from home life, children of family vloggers often live in homes that feel like constant movie sets, with no escape from the camera.<\/p>\r\n<p>Jessica Maddox, a professor from the University of Alabama, emphasizes that content creation is indeed work, and children featured in monetized content are essentially performing labor. Experts stress the need for parents to consider the long-term consequences of sharing intimate details of their children's lives online.<\/p>\r\n<section class=\"textbox connectIt\">\r\n<h3>What ethical guidelines should marketers follow to balance the commercial interests of promoting products with the need to protect the privacy and well-being of children featured in their campaigns?<\/h3>\r\n<p>[reveal-answer q=\"309627\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"309627\"]Answers will vary. Here are some guidelines to consider:<\/p>\r\n<ul>\r\n\t<li>\r\n<p><strong>Informed Consent<\/strong>: Ensure that both the parents and the children understand and agree to the nature of the collaboration, including how the content will be used and the potential impacts on the child's privacy and well-being.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Age-Appropriate Content<\/strong>: Create and promote content that is suitable for the age and maturity level of the children involved, avoiding any material that could be deemed exploitative or inappropriate.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Privacy Protection<\/strong>: Take measures to protect the children's personal information and privacy, such as avoiding the disclosure of sensitive details like their home address, school, or other identifiable information.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Transparency<\/strong>: Clearly disclose any sponsorships, partnerships, or financial arrangements related to the content to ensure that the audience is aware of the commercial nature of the collaboration.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Financial Compensation<\/strong>: Ensure fair compensation for the children involved, similar to the protections and benefits afforded to child actors.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Monitoring and Feedback<\/strong>: Regularly monitor the impact of the content on the children involved and be open to feedback from them and their families, making adjustments as necessary to protect their well-being.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Advocacy and Education<\/strong>: Advocate for industry-wide standards and educate parents and influencers about the ethical considerations and best practices for involving children in social media collaborations.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p>[\/hidden-answer]<\/p>\r\n<\/section>\r\n<section class=\"textbox interact\">\r\n<h3>Influencer Collaboration<\/h3>\r\n<p>This simulation explores social media marketing. Try the simulation a few times to see how different choices lead to different outcomes. In the simulation, you should take the opportunity to try out choices you think are right and some you suspect are wrong since you can learn from both. The simulation allows unlimited attempts so you can gain experience exploring and applying the concepts.<\/p>\r\n<iframe src=\"https:\/\/lumenlearning.h5p.com\/content\/1292133301729102578\/embed\" width=\"1088\" height=\"637\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" aria-label=\"Social Media Marketing\" data-mce-fragment=\"1\"><\/iframe><script src=\"https:\/\/lumenlearning.h5p.com\/js\/h5p-resizer.js\" charset=\"UTF-8\"><\/script><\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li>Understand what social media marketing is and its benefits and challenges<\/li>\n<li>Understand how businesses develop their brand identity using social media<\/li>\n<li>Recognize how businesses engage with customers through social media<\/li>\n<li>Understand how companies promote their products on social media<\/li>\n<\/ul>\n<\/section>\n<h2>Ethics of &#8220;Sharenting&#8221;<a class=\"footnote\" title=\"Karimi, Faith. \u201cThe first social media babies are adults now. Some are pushing for laws to protect kids from their parents\u2019 oversharing.\u201d CNN, May 29, 2024. Accessed June 20, 2024. https:\/\/www.cnn.com\/2024\/05\/29\/us\/social-media-children-influencers-cec\/\" id=\"return-footnote-1376-1\" href=\"#footnote-1376-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/h2>\n<p>A new generation of young adults is grappling with the consequences of having their childhoods documented online. Some are speaking out about the negative impacts of &#8220;sharenting&#8221; and family vlogging, practices where parents share extensive details of their children&#8217;s lives on social media, sometimes for monetary gain as social media influencers.<\/p>\n<p>As the children have become adults, they have started a growing movement of young advocates pushing for legal protections for children whose images and stories are used for profit on social media. They&#8217;re calling for financial compensation for these children and the right to delete unwanted content when they become adults.\u00a0Their efforts are gaining traction. In 2023, Illinois passed a groundbreaking law requiring parents to compensate child influencers, with several other states now considering similar legislation. These laws aim to treat social media influencing more like the film industry, where child actors have long had financial protections.<\/p>\n<p>Chris McCarty, a 19-year-old advocate, founded the organization Quit Clicking Kids to combat the monetization of children on social media. McCarty points out that, unlike child actors who can separate work from home life, children of family vloggers often live in homes that feel like constant movie sets, with no escape from the camera.<\/p>\n<p>Jessica Maddox, a professor from the University of Alabama, emphasizes that content creation is indeed work, and children featured in monetized content are essentially performing labor. Experts stress the need for parents to consider the long-term consequences of sharing intimate details of their children&#8217;s lives online.<\/p>\n<section class=\"textbox connectIt\">\n<h3>What ethical guidelines should marketers follow to balance the commercial interests of promoting products with the need to protect the privacy and well-being of children featured in their campaigns?<\/h3>\n<p><div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q309627\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q309627\" class=\"hidden-answer\" style=\"display: none\">Answers will vary. Here are some guidelines to consider:<\/p>\n<ul>\n<li>\n<p><strong>Informed Consent<\/strong>: Ensure that both the parents and the children understand and agree to the nature of the collaboration, including how the content will be used and the potential impacts on the child&#8217;s privacy and well-being.<\/p>\n<\/li>\n<li>\n<p><strong>Age-Appropriate Content<\/strong>: Create and promote content that is suitable for the age and maturity level of the children involved, avoiding any material that could be deemed exploitative or inappropriate.<\/p>\n<\/li>\n<li>\n<p><strong>Privacy Protection<\/strong>: Take measures to protect the children&#8217;s personal information and privacy, such as avoiding the disclosure of sensitive details like their home address, school, or other identifiable information.<\/p>\n<\/li>\n<li>\n<p><strong>Transparency<\/strong>: Clearly disclose any sponsorships, partnerships, or financial arrangements related to the content to ensure that the audience is aware of the commercial nature of the collaboration.<\/p>\n<\/li>\n<li>\n<p><strong>Financial Compensation<\/strong>: Ensure fair compensation for the children involved, similar to the protections and benefits afforded to child actors.<\/p>\n<\/li>\n<li>\n<p><strong>Monitoring and Feedback<\/strong>: Regularly monitor the impact of the content on the children involved and be open to feedback from them and their families, making adjustments as necessary to protect their well-being.<\/p>\n<\/li>\n<li>\n<p><strong>Advocacy and Education<\/strong>: Advocate for industry-wide standards and educate parents and influencers about the ethical considerations and best practices for involving children in social media collaborations.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"textbox interact\">\n<h3>Influencer Collaboration<\/h3>\n<p>This simulation explores social media marketing. Try the simulation a few times to see how different choices lead to different outcomes. In the simulation, you should take the opportunity to try out choices you think are right and some you suspect are wrong since you can learn from both. The simulation allows unlimited attempts so you can gain experience exploring and applying the concepts.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/lumenlearning.h5p.com\/content\/1292133301729102578\/embed\" width=\"1088\" height=\"637\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" aria-label=\"Social Media Marketing\" data-mce-fragment=\"1\"><\/iframe><script src=\"https:\/\/lumenlearning.h5p.com\/js\/h5p-resizer.js\" charset=\"UTF-8\"><\/script><\/section>\n<hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-1376-1\">Karimi, Faith. \u201cThe first social media babies are adults now. Some are pushing for laws to protect kids from their parents\u2019 oversharing.\u201d <em>CNN<\/em>, May 29, 2024. Accessed June 20, 2024. https:\/\/www.cnn.com\/2024\/05\/29\/us\/social-media-children-influencers-cec\/ <a href=\"#return-footnote-1376-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":23,"menu_order":7,"template":"","meta":{"_candela_citation":"[]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":491,"module-header":"apply_it","content_attributions":[],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1376"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/users\/23"}],"version-history":[{"count":8,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1376\/revisions"}],"predecessor-version":[{"id":5119,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1376\/revisions\/5119"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/parts\/491"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1376\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/media?parent=1376"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=1376"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/contributor?post=1376"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/license?post=1376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}