{"id":1341,"date":"2024-02-01T17:05:39","date_gmt":"2024-02-01T17:05:39","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/?post_type=chapter&#038;p=1341"},"modified":"2025-10-16T03:05:35","modified_gmt":"2025-10-16T03:05:35","slug":"apply-it-video-conferencing-tools","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/apply-it-video-conferencing-tools\/","title":{"raw":"Apply It: Video Conferencing","rendered":"Apply It: Video Conferencing"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li>Recognize the advantages and disadvantages of using video to communicate in business<\/li>\r\n\t<li>Understand how to improve video communications<\/li>\r\n\t<li>Understand when and how to use screen sharing tools effectively in a business setting<\/li>\r\n\t<li>Recognize methods for using screen sharing tools effectively<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Zoom, Not Just for Meetings[footnote]\u201cGood American brings open casting and their mission of inclusivity worldwide through partnership with Zoom Events.\u201d <em>Zoom<\/em>. Accessed June 21, 2024. https:\/\/explore.zoom.us\/en\/customer_stories\/good-american\/[\/footnote]<\/h2>\r\n<p>Good American is an inclusive fashion brand co-founded by Khlo\u00e9 Kardashian and Emma Grede. Their mission is to empower women of all backgrounds and body types to feel confident and beautiful. One way the brand demonstrates inclusivity is by holding an annual Open Casting event where individuals around the world have a chance to join the #GoodSquad and represent the brand in its campaigns.<\/p>\r\n<h3>Overcoming Geographic and Economic Barriers<\/h3>\r\n<p>Traditionally, casting calls in the fashion industry are held in major cities, which can be a significant barrier for many. Good American aimed to change this by making their casting call more accessible and inclusive, regardless of a participant\u2019s location or financial situation. The 2023 Open Casting allowed women from around the globe to audition online, leading to a record-breaking 30,000 submissions. That event was so successful that Good American decided to use Zoom again for their event in 2024.<\/p>\r\n<p>The virtual format ensured that no one was left out due to location or cost, embodying Good American\u2019s core values of inclusivity and diversity.<\/p>\r\n<section class=\"textbox watchIt\">\r\n<p>[embed]https:\/\/youtu.be\/PftPIMVK11k?si=bnHApcv2N9tuaTlR[\/embed]<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/HowGoodAmericanleveragedZoomEventstomaketheirhybridopencastingmoreinclusivethanever_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \"How Good American leveraged Zoom Events to make their hybrid open casting more inclusive than ever\" here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<section class=\"textbox connectIt\">\r\n<h3>In what ways can virtual events and video conferencing impact company culture and employee engagement, both positively and negatively?<\/h3>\r\n<p>[reveal-answer q=\"501720\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"501720\"]Platforms like Zoom enhance accessibility, enabling remote participation and fostering inclusivity. Virtual events are cost-effective and flexible, allowing for higher attendance and frequent interactions. Interactive tools make these events engaging, and global collaboration enriches company culture.<\/p>\r\n<p>However, challenges persist. Virtual events can lead to feelings of disconnection due to limited face-to-face interactions. \"Zoom fatigue\" from prolonged screen time can cause exhaustion and disengagement. Technical issues disrupt meetings, and virtual interactions can feel impersonal, weakening team cohesion. Additionally, unequal access to technology affects participation and inclusivity.<\/p>\r\n<p>[\/hidden-answer]<\/p>\r\n<\/section>\r\n<p>&nbsp;<\/p>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li>Recognize the advantages and disadvantages of using video to communicate in business<\/li>\n<li>Understand how to improve video communications<\/li>\n<li>Understand when and how to use screen sharing tools effectively in a business setting<\/li>\n<li>Recognize methods for using screen sharing tools effectively<\/li>\n<\/ul>\n<\/section>\n<h2>Zoom, Not Just for Meetings<a class=\"footnote\" title=\"\u201cGood American brings open casting and their mission of inclusivity worldwide through partnership with Zoom Events.\u201d Zoom. Accessed June 21, 2024. https:\/\/explore.zoom.us\/en\/customer_stories\/good-american\/\" id=\"return-footnote-1341-1\" href=\"#footnote-1341-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/h2>\n<p>Good American is an inclusive fashion brand co-founded by Khlo\u00e9 Kardashian and Emma Grede. Their mission is to empower women of all backgrounds and body types to feel confident and beautiful. One way the brand demonstrates inclusivity is by holding an annual Open Casting event where individuals around the world have a chance to join the #GoodSquad and represent the brand in its campaigns.<\/p>\n<h3>Overcoming Geographic and Economic Barriers<\/h3>\n<p>Traditionally, casting calls in the fashion industry are held in major cities, which can be a significant barrier for many. Good American aimed to change this by making their casting call more accessible and inclusive, regardless of a participant\u2019s location or financial situation. The 2023 Open Casting allowed women from around the globe to audition online, leading to a record-breaking 30,000 submissions. That event was so successful that Good American decided to use Zoom again for their event in 2024.<\/p>\n<p>The virtual format ensured that no one was left out due to location or cost, embodying Good American\u2019s core values of inclusivity and diversity.<\/p>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"How Good American leveraged Zoom Events to make their hybrid open casting more inclusive than ever\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PftPIMVK11k?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/HowGoodAmericanleveragedZoomEventstomaketheirhybridopencastingmoreinclusivethanever_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for &#8220;How Good American leveraged Zoom Events to make their hybrid open casting more inclusive than ever&#8221; here (opens in new window).<\/a><\/p>\n<\/section>\n<section class=\"textbox connectIt\">\n<h3>In what ways can virtual events and video conferencing impact company culture and employee engagement, both positively and negatively?<\/h3>\n<p><div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q501720\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q501720\" class=\"hidden-answer\" style=\"display: none\">Platforms like Zoom enhance accessibility, enabling remote participation and fostering inclusivity. Virtual events are cost-effective and flexible, allowing for higher attendance and frequent interactions. Interactive tools make these events engaging, and global collaboration enriches company culture.<\/p>\n<p>However, challenges persist. Virtual events can lead to feelings of disconnection due to limited face-to-face interactions. &#8220;Zoom fatigue&#8221; from prolonged screen time can cause exhaustion and disengagement. Technical issues disrupt meetings, and virtual interactions can feel impersonal, weakening team cohesion. Additionally, unequal access to technology affects participation and inclusivity.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<p>&nbsp;<\/p>\n<hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-1341-1\">\u201cGood American brings open casting and their mission of inclusivity worldwide through partnership with Zoom Events.\u201d <em>Zoom<\/em>. Accessed June 21, 2024. https:\/\/explore.zoom.us\/en\/customer_stories\/good-american\/ <a href=\"#return-footnote-1341-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":23,"menu_order":18,"template":"","meta":{"_candela_citation":"[{\"type\":\"pd\",\"description\":\"Adapted from material created using ChatGPT\",\"author\":\"Lumen Learning\",\"organization\":\"OpenAI\",\"url\":\"\",\"project\":\"\",\"license\":\"pd\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"How Good American leveraged Zoom Events to make their hybrid open casting more inclusive than ever\",\"author\":\"Zoom\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/PftPIMVK11k\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":21,"module-header":"apply_it","content_attributions":[{"type":"pd","description":"Adapted from material created using ChatGPT","author":"Lumen Learning","organization":"OpenAI","url":"","project":"","license":"pd","license_terms":""},{"type":"copyrighted_video","description":"How Good American leveraged Zoom Events to make their hybrid open casting more inclusive than ever","author":"Zoom","organization":"","url":"https:\/\/youtu.be\/PftPIMVK11k","project":"","license":"other","license_terms":"Standard YouTube License"}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1341"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/users\/23"}],"version-history":[{"count":8,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1341\/revisions"}],"predecessor-version":[{"id":5151,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1341\/revisions\/5151"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/parts\/21"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1341\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/media?parent=1341"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=1341"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/contributor?post=1341"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/license?post=1341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}