{"id":1218,"date":"2024-01-29T20:03:25","date_gmt":"2024-01-29T20:03:25","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/?post_type=chapter&#038;p=1218"},"modified":"2024-07-26T07:54:38","modified_gmt":"2024-07-26T07:54:38","slug":"apply-it-effective-use-of-visual-media","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/apply-it-effective-use-of-visual-media\/","title":{"raw":"Apply It: Effective Use of Visual Media","rendered":"Apply It: Effective Use of Visual Media"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li>Recognize effective visual media use in business communication<\/li>\r\n\t<li>Learn how to revise and enhance visuals to make them more impactful<\/li>\r\n\t<li>Explore techniques and tools to make visual media accessible for as wide an audience as possible<\/li>\r\n\t<li>Assess how effective a message is<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Accessibility vs. Inclusive Design<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p>[embed]https:\/\/youtu.be\/hE83Qn-PTGA?si=Fv0Ds9PWLUdcIFiJ[\/embed]<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/Accessibilityvs.InclusiveDesign_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \"Accessibility vs. Inclusive Design\" here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<section class=\"textbox connectIt\">\r\n<h3>How can businesses benefit from adopting inclusive design practices?<\/h3>\r\n<p>[reveal-answer q=\"650066\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"650066\"]<\/p>\r\n<p>Businesses can benefit from adopting inclusive design practices in several ways:<\/p>\r\n<ol>\r\n\t<li>\r\n<p><strong>Reaching New Customers:<\/strong> By making their products and services accessible and usable to a broader range of people, businesses can attract new customers who were previously unable to use their offerings due to accessibility barriers.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Improving User Experience:<\/strong> Inclusive design can lead to a better overall user experience for all customers, as it addresses diverse needs and preferences, leading to increased customer satisfaction and loyalty.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Enhancing Brand Reputation:<\/strong> Businesses that prioritize inclusivity and accessibility can build a positive brand image and reputation, demonstrating their commitment to social responsibility and ethical practices.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Gaining Competitive Advantage:<\/strong> Companies that embrace inclusive design can differentiate themselves from competitors who may not be as focused on inclusivity, potentially gaining a market edge.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Compliance and Risk Management:<\/strong> Adopting inclusive design practices can help businesses comply with legal requirements related to accessibility, reducing the risk of legal challenges and penalties.<\/p>\r\n<\/li>\r\n<\/ol>\r\n<p>By making designs usable for underserved communities, businesses not only fulfill a social good but also open up new market opportunities and enhance their overall performance.<\/p>\r\n<p>[\/hidden-answer]<\/p>\r\n<\/section>\r\n<p>&nbsp;<\/p>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li>Recognize effective visual media use in business communication<\/li>\n<li>Learn how to revise and enhance visuals to make them more impactful<\/li>\n<li>Explore techniques and tools to make visual media accessible for as wide an audience as possible<\/li>\n<li>Assess how effective a message is<\/li>\n<\/ul>\n<\/section>\n<h2>Accessibility vs. Inclusive Design<\/h2>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Accessibility vs. Inclusive Design\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hE83Qn-PTGA?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/Accessibilityvs.InclusiveDesign_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for &#8220;Accessibility vs. Inclusive Design&#8221; here (opens in new window).<\/a><\/p>\n<\/section>\n<section class=\"textbox connectIt\">\n<h3>How can businesses benefit from adopting inclusive design practices?<\/h3>\n<p><div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q650066\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q650066\" class=\"hidden-answer\" style=\"display: none\">\n<p>Businesses can benefit from adopting inclusive design practices in several ways:<\/p>\n<ol>\n<li>\n<p><strong>Reaching New Customers:<\/strong> By making their products and services accessible and usable to a broader range of people, businesses can attract new customers who were previously unable to use their offerings due to accessibility barriers.<\/p>\n<\/li>\n<li>\n<p><strong>Improving User Experience:<\/strong> Inclusive design can lead to a better overall user experience for all customers, as it addresses diverse needs and preferences, leading to increased customer satisfaction and loyalty.<\/p>\n<\/li>\n<li>\n<p><strong>Enhancing Brand Reputation:<\/strong> Businesses that prioritize inclusivity and accessibility can build a positive brand image and reputation, demonstrating their commitment to social responsibility and ethical practices.<\/p>\n<\/li>\n<li>\n<p><strong>Gaining Competitive Advantage:<\/strong> Companies that embrace inclusive design can differentiate themselves from competitors who may not be as focused on inclusivity, potentially gaining a market edge.<\/p>\n<\/li>\n<li>\n<p><strong>Compliance and Risk Management:<\/strong> Adopting inclusive design practices can help businesses comply with legal requirements related to accessibility, reducing the risk of legal challenges and penalties.<\/p>\n<\/li>\n<\/ol>\n<p>By making designs usable for underserved communities, businesses not only fulfill a social good but also open up new market opportunities and enhance their overall performance.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<p>&nbsp;<\/p>\n","protected":false},"author":23,"menu_order":24,"template":"","meta":{"_candela_citation":"[{\"type\":\"pd\",\"description\":\"Adapted from material created using ChatGPT\",\"author\":\"Lumen Learning\",\"organization\":\"OpenAI\",\"url\":\"\",\"project\":\"\",\"license\":\"pd\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"Accessibility vs. Inclusive Design\",\"author\":\"NNgroup\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/hE83Qn-PTGA\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube 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