{"id":1199,"date":"2024-01-29T19:56:49","date_gmt":"2024-01-29T19:56:49","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/?post_type=chapter&#038;p=1199"},"modified":"2024-07-26T07:46:55","modified_gmt":"2024-07-26T07:46:55","slug":"fresh-take-designing-your-message","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/fresh-take-designing-your-message\/","title":{"raw":"Fresh Take: Designing Your Message","rendered":"Fresh Take: Designing Your Message"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li>Understand the rules for using images and visual media in business<\/li>\r\n\t<li>Understand the basic principles of visual design<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Using Visuals in Communication<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=11831741&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=xIaBYxZBjZc&amp;video_target=tpm-plugin-hbeocvwq-xIaBYxZBjZc\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/ThePurposeofVisualsinCommunication_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cThe Purpose of Visuals in Communication\u201d here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<h2>Graphic Design<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p>[embed]https:\/\/youtu.be\/a5KYlHNKQB8[\/embed]<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/BeginningGraphicDesignLayoutComposition_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cBeginning Graphic Design: Layout &amp; 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