{"id":1197,"date":"2024-01-29T19:56:34","date_gmt":"2024-01-29T19:56:34","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/?post_type=chapter&#038;p=1197"},"modified":"2025-10-15T17:49:43","modified_gmt":"2025-10-15T17:49:43","slug":"apply-it-designing-your-message","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/apply-it-designing-your-message\/","title":{"raw":"Apply It: Designing Your Message","rendered":"Apply It: Designing Your Message"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li>Understand the rules for using images and visual media in business<\/li>\r\n\t<li>Understand the basic principles of visual design<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Using Visual Design Principles<\/h2>\r\n<p>Graphic designer Tom Satori applies visual design principles to improve designs.<\/p>\r\n<section class=\"textbox watchIt\">\r\n<p>https:\/\/youtu.be\/TLfK3wt96NQ?si=sQIaByMepgj_0XXS<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/TurningAmateurDesignsIntoPRODESIGNS(TOPTIPS)_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \"Turning Amateur Designs Into PRO DESIGNS (TOP TIPS)\" here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<section class=\"textbox connectIt\">\r\n<h3>Did Satori's changes make each visual more effective?<\/h3>\r\n<p>[reveal-answer q=\"464977\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"464977\"]Answers will vary.<\/p>\r\n<p>While some of Satori's changes are based on subjective opinions, such as how pleasing a color scheme is to the eye, he also addresses the readability of text. How easy it is to read text in your visual is definitely something that you want to consider.<\/p>\r\n<p>Satori offers these tips for making visual design choices:[footnote]Satori Graphics. \u201cAdvanced Graphic Design On REAL EXAMPLES! (Before &amp; After).\u201d July 21, 2022. https:\/\/www.youtube.com\/watch?v=8TzzCHyZY0k[\/footnote]<\/p>\r\n<ul>\r\n\t<li>Identify the target audience<\/li>\r\n\t<li>Identify 1-3 emotions that you want your message to evoke so that your message appeals to your audience<\/li>\r\n\t<li>Consider how you can use layout, color, typography, shapes, and imagery to evoke the emotional response[\/hidden-answer]<\/li>\r\n<\/ul>\r\n<\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li>Understand the rules for using images and visual media in business<\/li>\n<li>Understand the basic principles of visual design<\/li>\n<\/ul>\n<\/section>\n<h2>Using Visual Design Principles<\/h2>\n<p>Graphic designer Tom Satori applies visual design principles to improve designs.<\/p>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Turning Amateur Designs Into PRO DESIGNS (TOP TIPS)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TLfK3wt96NQ?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/TurningAmateurDesignsIntoPRODESIGNS(TOPTIPS)_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for &#8220;Turning Amateur Designs Into PRO DESIGNS (TOP TIPS)&#8221; here (opens in new window).<\/a><\/p>\n<\/section>\n<section class=\"textbox connectIt\">\n<h3>Did Satori&#8217;s changes make each visual more effective?<\/h3>\n<p><div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q464977\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q464977\" class=\"hidden-answer\" style=\"display: none\">Answers will vary.<\/p>\n<p>While some of Satori&#8217;s changes are based on subjective opinions, such as how pleasing a color scheme is to the eye, he also addresses the readability of text. How easy it is to read text in your visual is definitely something that you want to consider.<\/p>\n<p>Satori offers these tips for making visual design choices:<a class=\"footnote\" title=\"Satori Graphics. \u201cAdvanced Graphic Design On REAL EXAMPLES! (Before &amp; After).\u201d July 21, 2022. https:\/\/www.youtube.com\/watch?v=8TzzCHyZY0k\" id=\"return-footnote-1197-1\" href=\"#footnote-1197-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/p>\n<ul>\n<li>Identify the target audience<\/li>\n<li>Identify 1-3 emotions that you want your message to evoke so that your message appeals to your audience<\/li>\n<li>Consider how you can use layout, color, typography, shapes, and imagery to evoke the emotional response<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/section>\n<hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-1197-1\">Satori Graphics. \u201cAdvanced Graphic Design On REAL EXAMPLES! (Before &amp; After).\u201d July 21, 2022. https:\/\/www.youtube.com\/watch?v=8TzzCHyZY0k <a href=\"#return-footnote-1197-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":23,"menu_order":6,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"Turning Amateur Designs Into PRO DESIGNS (TOP TIPS)\",\"author\":\"Satori Graphics\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/TLfK3wt96NQ\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":264,"module-header":"apply_it","content_attributions":[{"type":"copyrighted_video","description":"Turning Amateur Designs Into PRO DESIGNS (TOP TIPS)","author":"Satori Graphics","organization":"","url":"https:\/\/youtu.be\/TLfK3wt96NQ","project":"","license":"other","license_terms":"Standard YouTube License"}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1197"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/users\/23"}],"version-history":[{"count":8,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1197\/revisions"}],"predecessor-version":[{"id":5108,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1197\/revisions\/5108"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/parts\/264"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1197\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/media?parent=1197"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=1197"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/contributor?post=1197"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/license?post=1197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}