{"id":1159,"date":"2024-01-27T23:45:41","date_gmt":"2024-01-27T23:45:41","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/?post_type=chapter&#038;p=1159"},"modified":"2024-07-26T07:20:11","modified_gmt":"2024-07-26T07:20:11","slug":"fresh-take-the-power-of-information","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/fresh-take-the-power-of-information\/","title":{"raw":"Fresh Take: The Power of Information","rendered":"Fresh Take: The Power of Information"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li>Understand how you use research in writing business reports<\/li>\r\n\t<li>Understand the steps in the research process<\/li>\r\n\t<li>Identify the main types of data used in business reports<\/li>\r\n\t<li>Understand the difference between primary and secondary research<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Writing a Business Report<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p>[embed]https:\/\/youtu.be\/Sq2SDdz1i8U[\/embed]<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/WritingaPowerfulBusinessReport_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cWriting a Powerful Business Report\u201d here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<h2>Research Process Steps<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p>[embed]https:\/\/youtu.be\/YIVamS04Ikk[\/embed]<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/6stepsintheresearchprocess_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201c6 steps in the research process\u201d here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<h2>External and Internal Data Sources<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p>[embed]https:\/\/www.youtube.com\/watch?v=3QzbGo2FOnU[\/embed]<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/InterprettheNeedforExternalandInternalDataSources_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cInterpret the Need for External and Internal Data Sources\u201d here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<h2>Primary and Secondary Research<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p>[embed]https:\/\/www.youtube.com\/watch?v=CPQ95B95bWE[\/embed]<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/PrimaryvsSecondarySourcesTheDifferencesExplainedScribbr_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cPrimary vs. Secondary Sources: The Differences Explained | Scribbr \ud83c\udf93\u201d here (opens in new window).<\/a><\/p>\r\n<\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li>Understand how you use research in writing business reports<\/li>\n<li>Understand the steps in the research process<\/li>\n<li>Identify the main types of data used in business reports<\/li>\n<li>Understand the difference between primary and secondary research<\/li>\n<\/ul>\n<\/section>\n<h2>Writing a Business Report<\/h2>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Writing a Powerful Business Report\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Sq2SDdz1i8U?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/WritingaPowerfulBusinessReport_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cWriting a Powerful Business Report\u201d here (opens in new window).<\/a><\/p>\n<\/section>\n<h2>Research Process Steps<\/h2>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-2\" title=\"6 steps in the research process\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YIVamS04Ikk?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/6stepsintheresearchprocess_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201c6 steps in the research process\u201d here (opens in new window).<\/a><\/p>\n<\/section>\n<h2>External and Internal Data Sources<\/h2>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-3\" title=\"Interpret the Need for External and Internal Data Sources\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3QzbGo2FOnU?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/InterprettheNeedforExternalandInternalDataSources_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cInterpret the Need for External and Internal Data Sources\u201d here (opens in new window).<\/a><\/p>\n<\/section>\n<h2>Primary and Secondary Research<\/h2>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-4\" title=\"Primary vs. Secondary Sources: The Differences Explained | Scribbr \ud83c\udf93\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CPQ95B95bWE?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/PrimaryvsSecondarySourcesTheDifferencesExplainedScribbr_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cPrimary vs. Secondary Sources: The Differences Explained | Scribbr \ud83c\udf93\u201d here (opens in new window).<\/a><\/p>\n<\/section>\n","protected":false},"author":23,"menu_order":7,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"Writing Powerful Business Report\",\"author\":\"LearnFree\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/Sq2SDdz1i8U\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"6 steps in the research process\",\"author\":\"Anna Dalin-Mendoza\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/YIVamS04Ikk\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Interpret the Need for External and Internal Data 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