{"id":1134,"date":"2024-01-27T02:39:46","date_gmt":"2024-01-27T02:39:46","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/?post_type=chapter&#038;p=1134"},"modified":"2025-10-15T17:41:16","modified_gmt":"2025-10-15T17:41:16","slug":"apply-it-written-communication-channels","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/apply-it-written-communication-channels\/","title":{"raw":"Apply It: Written Communication Channels","rendered":"Apply It: Written Communication Channels"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li>Understand how email chains and listservs are used for communication<\/li>\r\n\t<li>Compare various instant messaging and texting services<\/li>\r\n\t<li>Explore how multimedia platforms can be used professionally<\/li>\r\n\t<li>Understand how to choose the most suitable communication channel for a specific message<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Email Marketing<\/h2>\r\n<p>Listservs are used by organizations for marketing purposes. Ideally, email marketing is a type of communication that provides valuable information to help customers achieve their goals.\u00a0<\/p>\r\n<section class=\"textbox watchIt\">\r\n<p>https:\/\/youtu.be\/pp5-47e55XE?si=ZsXKb_PDhg1aD_Az<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/6GreatEmailMarketingCampaignsExamples(AsChosenByExperts)_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \"6 Great Email Marketing Campaigns Examples (As Chosen By Experts)\" here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<section class=\"textbox connectIt\">\r\n<h3>Which of the examples in the video would you delete from your inbox and which would you read?<\/h3>\r\n<p>[reveal-answer q=\"166103\"]Click to Show Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"166103\"]<\/p>\r\n<p>Your answer will vary based on personal preferences and interests. However, there are a few key elements that generally make certain emails more interesting and likely to be read. Here are some points to consider:[footnote]HubSpot Marketing. \u201c6 Great Email Marketing Campaigns Examples (As Chosen By Experts).\u201d September 20, 2021. Accessed June 12, 2024. https:\/\/www.youtube.com\/watch?v=pp5-47e55XE[\/footnote]<\/p>\r\n<ol>\r\n\t<li>\r\n<p><strong>Relevance and Personalization<\/strong>: Emails that are tailored to your specific interests or recent activities are more likely to catch your attention.\u00a0<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Value<\/strong>: Emails that offer something of value, whether it\u2019s information, a discount, or useful recommendations, are more appealing.\u00a0<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Engaging Content<\/strong>: Emails that are well-written and engaging are more likely to be opened and read.\u00a0<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Clear Call to Action<\/strong>: Emails that clearly state what they want you to do next, like setting preferences or using a discount code in a welcome email, can be more compelling. They provide a clear reason to engage further.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Emotional Appeal<\/strong>: Emails that connect on an emotional level can be particularly powerful. They remind you of positive past experiences and encourage you to reconnect.<\/p>\r\n<\/li>\r\n<\/ol>\r\n<p>[\/hidden-answer]<\/p>\r\n<\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li>Understand how email chains and listservs are used for communication<\/li>\n<li>Compare various instant messaging and texting services<\/li>\n<li>Explore how multimedia platforms can be used professionally<\/li>\n<li>Understand how to choose the most suitable communication channel for a specific message<\/li>\n<\/ul>\n<\/section>\n<h2>Email Marketing<\/h2>\n<p>Listservs are used by organizations for marketing purposes. Ideally, email marketing is a type of communication that provides valuable information to help customers achieve their goals.\u00a0<\/p>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"6 Great Email Marketing Campaigns Examples (As Chosen By Experts)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pp5-47e55XE?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/6GreatEmailMarketingCampaignsExamples(AsChosenByExperts)_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for &#8220;6 Great Email Marketing Campaigns Examples (As Chosen By Experts)&#8221; here (opens in new window).<\/a><\/p>\n<\/section>\n<section class=\"textbox connectIt\">\n<h3>Which of the examples in the video would you delete from your inbox and which would you read?<\/h3>\n<p><div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q166103\">Click to Show Answer<\/button><\/p>\n<div id=\"q166103\" class=\"hidden-answer\" style=\"display: none\">\n<p>Your answer will vary based on personal preferences and interests. However, there are a few key elements that generally make certain emails more interesting and likely to be read. Here are some points to consider:<a class=\"footnote\" title=\"HubSpot Marketing. \u201c6 Great Email Marketing Campaigns Examples (As Chosen By Experts).\u201d September 20, 2021. Accessed June 12, 2024. https:\/\/www.youtube.com\/watch?v=pp5-47e55XE\" id=\"return-footnote-1134-1\" href=\"#footnote-1134-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/p>\n<ol>\n<li>\n<p><strong>Relevance and Personalization<\/strong>: Emails that are tailored to your specific interests or recent activities are more likely to catch your attention.\u00a0<\/p>\n<\/li>\n<li>\n<p><strong>Value<\/strong>: Emails that offer something of value, whether it\u2019s information, a discount, or useful recommendations, are more appealing.\u00a0<\/p>\n<\/li>\n<li>\n<p><strong>Engaging Content<\/strong>: Emails that are well-written and engaging are more likely to be opened and read.\u00a0<\/p>\n<\/li>\n<li>\n<p><strong>Clear Call to Action<\/strong>: Emails that clearly state what they want you to do next, like setting preferences or using a discount code in a welcome email, can be more compelling. They provide a clear reason to engage further.<\/p>\n<\/li>\n<li>\n<p><strong>Emotional Appeal<\/strong>: Emails that connect on an emotional level can be particularly powerful. They remind you of positive past experiences and encourage you to reconnect.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/section>\n<hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-1134-1\">HubSpot Marketing. \u201c6 Great Email Marketing Campaigns Examples (As Chosen By Experts).\u201d September 20, 2021. Accessed June 12, 2024. https:\/\/www.youtube.com\/watch?v=pp5-47e55XE <a href=\"#return-footnote-1134-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":23,"menu_order":23,"template":"","meta":{"_candela_citation":"[{\"type\":\"pd\",\"description\":\"Adapted from material created using ChatGPT\",\"author\":\"Lumen Learning\",\"organization\":\"OpenAI\",\"url\":\"\",\"project\":\"\",\"license\":\"pd\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"6 Great Email Marketing Campaigns Examples (As Chosen By Experts)\",\"author\":\"Masters in Marketing\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/pp5-47e55XE\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":147,"module-header":"apply_it","content_attributions":[{"type":"pd","description":"Adapted from material created using ChatGPT","author":"Lumen Learning","organization":"OpenAI","url":"","project":"","license":"pd","license_terms":""},{"type":"copyrighted_video","description":"6 Great Email Marketing Campaigns Examples (As Chosen By Experts)","author":"Masters in Marketing","organization":"","url":"https:\/\/youtu.be\/pp5-47e55XE","project":"","license":"other","license_terms":"Standard YouTube License"}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1134"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/users\/23"}],"version-history":[{"count":9,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1134\/revisions"}],"predecessor-version":[{"id":5104,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1134\/revisions\/5104"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/parts\/147"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1134\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/media?parent=1134"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=1134"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/contributor?post=1134"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/license?post=1134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}