{"id":1098,"date":"2024-01-27T01:08:03","date_gmt":"2024-01-27T01:08:03","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/?post_type=chapter&#038;p=1098"},"modified":"2024-07-26T00:35:01","modified_gmt":"2024-07-26T00:35:01","slug":"fresh-take-crafting-effective-messages","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/fresh-take-crafting-effective-messages\/","title":{"raw":"Fresh Take: Crafting Effective Messages","rendered":"Fresh Take: Crafting Effective Messages"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li>Explore strategies for writing with the audience's needs in mind<\/li>\r\n\t<li>Understand how to use language that is inclusive and avoids bias<\/li>\r\n\t<li>Discover techniques for writing messages that are clear and concise<\/li>\r\n\t<li>Understand what parallel structure is and how it can improve your writing<\/li>\r\n\t<li>Understand how to highlight important points in your writing<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Writing for an Audience<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p>[embed]https:\/\/www.youtube.com\/watch?v=fM7rvMoLcPI[\/embed]<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/HowtousetheYOUattitudeinBusinessCommunication_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cHow to use the YOU attitude in Business Communication\u201d here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<h2>Using Inclusive Language<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=11949846&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=6pEfkQBeyWw&amp;video_target=tpm-plugin-xlx3k8ta-6pEfkQBeyWw\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/InclusiveLanguage_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \"Inclusive Language\" here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<h2>Writing Clearly and Concisely<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p>[embed]https:\/\/www.youtube.com\/watch?v=CHgdvQYXQCk[\/embed]<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/Writing+Concisely+-+UNC+Writing+Center.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cWriting Concisely - UNC Writing Center\u201d here (opens in new window).<\/a><\/p>\r\n<p>[embed]https:\/\/www.youtube.com\/watch?v=H3tw-qqnwj4[\/embed]<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/3+Tips+for+Clear+and+Concise+Writing_+How+To+Improve+Your+Writing.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201c3 Tips for Clear and Concise Writing: How To Improve Your Writing\u201d here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<h2>Using Parallel Structure<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p>[embed]https:\/\/www.youtube.com\/watch?v=fojkyh3qfHI[\/embed]<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/PARALLELSTRUCTUREEnglishLesson_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cPARALLEL STRUCTURE | English Lesson\u201d here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<h2>Emphasis in Writing<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p>[embed]https:\/\/www.youtube.com\/watch?v=mS54F3DlMew[\/embed]<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/Whyyoushouldbemoredirectinyourwriting(andhow)_Emphasis_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cWhy you should be more direct in your writing (and how) | Emphasis\u201d here (opens in new window).<\/a><\/p>\r\n<\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li>Explore strategies for writing with the audience&#8217;s needs in mind<\/li>\n<li>Understand how to use language that is inclusive and avoids bias<\/li>\n<li>Discover techniques for writing messages that are clear and concise<\/li>\n<li>Understand what parallel structure is and how it can improve your writing<\/li>\n<li>Understand how to highlight important points in your writing<\/li>\n<\/ul>\n<\/section>\n<h2>Writing for an Audience<\/h2>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"How to use the YOU attitude in Business Communication\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fM7rvMoLcPI?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/HowtousetheYOUattitudeinBusinessCommunication_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cHow to use the YOU attitude in Business Communication\u201d here (opens in new window).<\/a><\/p>\n<\/section>\n<h2>Using Inclusive Language<\/h2>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=11949846&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=6pEfkQBeyWw&amp;video_target=tpm-plugin-xlx3k8ta-6pEfkQBeyWw\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/InclusiveLanguage_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for &#8220;Inclusive Language&#8221; here (opens in new window).<\/a><\/p>\n<\/section>\n<h2>Writing Clearly and Concisely<\/h2>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-2\" title=\"Writing Concisely - UNC Writing Center\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CHgdvQYXQCk?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/Writing+Concisely+-+UNC+Writing+Center.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cWriting Concisely &#8211; UNC Writing Center\u201d here (opens in new window).<\/a><\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-3\" title=\"3 Tips for Clear and Concise Writing: How To Improve Your Writing\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/H3tw-qqnwj4?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/3+Tips+for+Clear+and+Concise+Writing_+How+To+Improve+Your+Writing.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201c3 Tips for Clear and Concise Writing: How To Improve Your Writing\u201d here (opens in new window).<\/a><\/p>\n<\/section>\n<h2>Using Parallel Structure<\/h2>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-4\" title=\"PARALLEL STRUCTURE | English Lesson\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fojkyh3qfHI?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/PARALLELSTRUCTUREEnglishLesson_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cPARALLEL STRUCTURE | English Lesson\u201d here (opens in new window).<\/a><\/p>\n<\/section>\n<h2>Emphasis in Writing<\/h2>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-5\" title=\"Why you should be more direct in your writing (and how) | Emphasis\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mS54F3DlMew?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/BCommMgrs\/Transcripts\/Whyyoushouldbemoredirectinyourwriting(andhow)_Emphasis_transcript.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cWhy you should be more direct in your writing (and how) | Emphasis\u201d here (opens in new window).<\/a><\/p>\n<\/section>\n","protected":false},"author":23,"menu_order":15,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"How to use the YOU attitude in Business Communication\",\"author\":\"Professor Tanya Speaks\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/fM7rvMoLcPI\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Inclusive Language\",\"author\":\"Virtual High School\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/6pEfkQBeyWw\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Writing Concisely - UNC Writing Center\",\"author\":\"UNC Writing Center\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/CHgdvQYXQCk\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"3 Tips for Clear and Concise Writing: How To Improve Your Writing\",\"author\":\"High-Value Writing\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/H3tw-qqnwj4\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"PARALLEL STRUCTURE | English Lesson\",\"author\":\"Kevin Spaans\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/fojkyh3qfHI\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Why you should be more direct in your writing (and how) | Emphasis\",\"author\":\"The Business Writing Channel\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/mS54F3DlMew\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":105,"module-header":"fresh_take","content_attributions":[{"type":"copyrighted_video","description":"How to use the YOU attitude in Business Communication","author":"Professor Tanya Speaks","organization":"","url":"https:\/\/youtu.be\/fM7rvMoLcPI","project":"","license":"other","license_terms":"Standard YouTube License"},{"type":"copyrighted_video","description":"Inclusive Language","author":"Virtual High School","organization":"","url":"https:\/\/youtu.be\/6pEfkQBeyWw","project":"","license":"other","license_terms":"Standard YouTube License"},{"type":"copyrighted_video","description":"Writing Concisely - UNC Writing Center","author":"UNC Writing Center","organization":"","url":"https:\/\/youtu.be\/CHgdvQYXQCk","project":"","license":"other","license_terms":"Standard YouTube License"},{"type":"copyrighted_video","description":"3 Tips for Clear and Concise Writing: How To Improve Your Writing","author":"High-Value Writing","organization":"","url":"https:\/\/youtu.be\/H3tw-qqnwj4","project":"","license":"other","license_terms":"Standard YouTube License"},{"type":"copyrighted_video","description":"PARALLEL STRUCTURE | English Lesson","author":"Kevin Spaans","organization":"","url":"https:\/\/youtu.be\/fojkyh3qfHI","project":"","license":"other","license_terms":"Standard YouTube License"},{"type":"copyrighted_video","description":"Why you should be more direct in your writing (and how) | Emphasis","author":"The Business Writing Channel","organization":"","url":"https:\/\/youtu.be\/mS54F3DlMew","project":"","license":"other","license_terms":"Standard YouTube License"}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1098"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/users\/23"}],"version-history":[{"count":12,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1098\/revisions"}],"predecessor-version":[{"id":4309,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1098\/revisions\/4309"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/parts\/105"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1098\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/media?parent=1098"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=1098"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/contributor?post=1098"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/license?post=1098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}