{"id":1096,"date":"2024-01-27T01:07:46","date_gmt":"2024-01-27T01:07:46","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/?post_type=chapter&#038;p=1096"},"modified":"2024-07-09T14:20:15","modified_gmt":"2024-07-09T14:20:15","slug":"apply-it-crafting-effective-messages","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/apply-it-crafting-effective-messages\/","title":{"raw":"Apply It: Crafting Effective Messages","rendered":"Apply It: Crafting Effective Messages"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li>Explore strategies for writing with the audience's needs in mind<\/li>\r\n\t<li>Understand how to use language that is inclusive and avoids bias<\/li>\r\n\t<li>Discover techniques for writing messages that are clear and concise<\/li>\r\n\t<li>Understand what parallel structure is and how it can improve your writing<\/li>\r\n\t<li>Understand how to highlight important points in your writing<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Active vs. Passive Voice<\/h2>\r\n<section class=\"textbox interact\"><iframe src=\"https:\/\/lumenlearning.h5p.com\/content\/1290980040578381928\/embed\" width=\"1088\" height=\"637\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"https:\/\/lumenlearning.h5p.com\/js\/h5p-resizer.js\" charset=\"UTF-8\"><\/script><\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li>Explore strategies for writing with the audience&#8217;s needs in mind<\/li>\n<li>Understand how to use language that is inclusive and avoids bias<\/li>\n<li>Discover techniques for writing messages that are clear and concise<\/li>\n<li>Understand what parallel structure is and how it can improve your writing<\/li>\n<li>Understand how to highlight important points in your writing<\/li>\n<\/ul>\n<\/section>\n<h2>Active vs. Passive Voice<\/h2>\n<section class=\"textbox interact\"><iframe loading=\"lazy\" src=\"https:\/\/lumenlearning.h5p.com\/content\/1290980040578381928\/embed\" width=\"1088\" height=\"637\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><script src=\"https:\/\/lumenlearning.h5p.com\/js\/h5p-resizer.js\" charset=\"UTF-8\"><\/script><\/section>\n","protected":false},"author":23,"menu_order":14,"template":"","meta":{"_candela_citation":"[]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":105,"module-header":"apply_it","content_attributions":[],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1096"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/users\/23"}],"version-history":[{"count":6,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1096\/revisions"}],"predecessor-version":[{"id":4009,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1096\/revisions\/4009"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/parts\/105"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1096\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/media?parent=1096"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=1096"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/contributor?post=1096"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/license?post=1096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}