{"id":1074,"date":"2024-01-26T00:23:01","date_gmt":"2024-01-26T00:23:01","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/?post_type=chapter&#038;p=1074"},"modified":"2024-07-25T12:16:51","modified_gmt":"2024-07-25T12:16:51","slug":"apply-it-staying-connected-in-the-digital-age","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/chapter\/apply-it-staying-connected-in-the-digital-age\/","title":{"raw":"Apply It: Staying Connected in the Digital Age","rendered":"Apply It: Staying Connected in the Digital Age"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li>Explore the importance of maintaining connections with colleagues and other professionals in the digital age<\/li>\r\n\t<li>Understand the importance of keeping in contact with customers in the digital age<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Digital Networking[footnote]Leland, John. \u201cHow a Profane Joke on Twitter Spawned a Legal Army.\u201d New York Times. Accessed May 26, 2024. https:\/\/www.nytimes.com\/2024\/05\/26\/nyregion\/twitter-lawyers-threadnought-elon-musk.html[\/footnote]<\/h2>\r\n\r\n[caption id=\"attachment_4528\" align=\"alignright\" width=\"164\"]<img class=\" wp-image-4528\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2024\/01\/25121510\/pexels-fotios-photos-19996107-225x300.jpg\" alt=\"smartphone displaying icons for social media platforms X, TikTok, Facebook, and Metatext\" width=\"164\" height=\"219\" \/> Social media platforms can be used for professional networking.[\/caption]\r\n\r\n<p>Social media interactions can sometimes be superficial with users engaging in shallow interactions, seeking likes and shares rather than substantive dialogue. However, social media can also be a powerful tool for networking and professional growth.<\/p>\r\n<p>Traditionally, building a legal team involves recruiting and interviewing lawyers and law school graduates, but Akiva Cohen, a trial lawyer at a small New York firm, used a different approach: he recruited his team via Twitter, now known as [pb_glossary id=\"2071\"]X[\/pb_glossary]. Cohen was an active participant in discussions about legal cases on Twitter. Among the participants was Kathryn Tewson. Despite her lack of legal training, her analysis and arguments impressed Cohen, who encouraged her to pursue paralegal training with a promise of employment.<\/p>\r\n<p>Cohen recognized the potential in these Twitter interactions, which provided a real-time look at how individuals think and argue. He also recruited Dylan Schmeyer, a lawyer who had left the profession but demonstrated his legal skills on Twitter. This unconventional method proved effective, revealing talents that traditional hiring practices might overlook.<\/p>\r\n<p>Eventually, Cohen expanded his team to six lawyers and three support staff. All except one of them were people Cohen had met through Twitter. Cohen\u2019s experience underscores the power of digital networking in professional environments. This approach is particularly relevant in today\u2019s increasingly digital world, where traditional boundaries and processes are constantly being redefined.<\/p>\r\n<section class=\"textbox connectIt\">\r\n<h3>How can professionals ensure they communicate with professionalism and maintain credibility while engaging in discussions on social media platforms?<\/h3>\r\n<p>[reveal-answer q=\"604643\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"604643\"]Consider using some of the following strategies:<\/p>\r\n<ul>\r\n\t<li>\r\n<p><strong>Maintain a Professional Tone<\/strong>: Regardless of the informal nature of social media, using a professional tone in posts and interactions helps establish credibility. Avoid using language or humor that could be misinterpreted.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Fact-Check Before Posting<\/strong>: Verify facts and sources before posting to avoid spreading misinformation, which can damage credibility.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Be Respectful and Courteous<\/strong>: Engage respectfully with others, even when disagreeing. Professionalism requires acknowledging different viewpoints without resorting to personal attacks or inflammatory language.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Protect Confidential Information<\/strong>: Avoid sharing sensitive or confidential information about your work, clients, or colleagues. Respect privacy and confidentiality agreements at all times.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Showcase Expertise<\/strong>: Use social media to share knowledge, insights, and expertise in your field. Thoughtful, well-informed posts can enhance your reputation as a knowledgeable professional.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p><strong>Be Mindful of Your Digital Footprint<\/strong>: Remember that social media posts can have a long-lasting impact. Think about how your posts might be perceived in the future and strive to build a positive, professional online presence.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p>[\/hidden-answer]<\/p>\r\n<\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li>Explore the importance of maintaining connections with colleagues and other professionals in the digital age<\/li>\n<li>Understand the importance of keeping in contact with customers in the digital age<\/li>\n<\/ul>\n<\/section>\n<h2>Digital Networking<a class=\"footnote\" title=\"Leland, John. \u201cHow a Profane Joke on Twitter Spawned a Legal Army.\u201d New York Times. Accessed May 26, 2024. https:\/\/www.nytimes.com\/2024\/05\/26\/nyregion\/twitter-lawyers-threadnought-elon-musk.html\" id=\"return-footnote-1074-1\" href=\"#footnote-1074-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/h2>\n<figure id=\"attachment_4528\" aria-describedby=\"caption-attachment-4528\" style=\"width: 164px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4528\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2024\/01\/25121510\/pexels-fotios-photos-19996107-225x300.jpg\" alt=\"smartphone displaying icons for social media platforms X, TikTok, Facebook, and Metatext\" width=\"164\" height=\"219\" srcset=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2024\/01\/25121510\/pexels-fotios-photos-19996107-225x300.jpg 225w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2024\/01\/25121510\/pexels-fotios-photos-19996107-768x1024.jpg 768w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2024\/01\/25121510\/pexels-fotios-photos-19996107-1152x1536.jpg 1152w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2024\/01\/25121510\/pexels-fotios-photos-19996107-1536x2048.jpg 1536w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2024\/01\/25121510\/pexels-fotios-photos-19996107-65x87.jpg 65w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2024\/01\/25121510\/pexels-fotios-photos-19996107-350x467.jpg 350w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/35\/2024\/01\/25121510\/pexels-fotios-photos-19996107-scaled.jpg 1920w\" sizes=\"(max-width: 164px) 100vw, 164px\" \/><figcaption id=\"caption-attachment-4528\" class=\"wp-caption-text\">Social media platforms can be used for professional networking.<\/figcaption><\/figure>\n<p>Social media interactions can sometimes be superficial with users engaging in shallow interactions, seeking likes and shares rather than substantive dialogue. However, social media can also be a powerful tool for networking and professional growth.<\/p>\n<p>Traditionally, building a legal team involves recruiting and interviewing lawyers and law school graduates, but Akiva Cohen, a trial lawyer at a small New York firm, used a different approach: he recruited his team via Twitter, now known as <a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_1074_2071\">X<\/a>. Cohen was an active participant in discussions about legal cases on Twitter. Among the participants was Kathryn Tewson. Despite her lack of legal training, her analysis and arguments impressed Cohen, who encouraged her to pursue paralegal training with a promise of employment.<\/p>\n<p>Cohen recognized the potential in these Twitter interactions, which provided a real-time look at how individuals think and argue. He also recruited Dylan Schmeyer, a lawyer who had left the profession but demonstrated his legal skills on Twitter. This unconventional method proved effective, revealing talents that traditional hiring practices might overlook.<\/p>\n<p>Eventually, Cohen expanded his team to six lawyers and three support staff. All except one of them were people Cohen had met through Twitter. Cohen\u2019s experience underscores the power of digital networking in professional environments. This approach is particularly relevant in today\u2019s increasingly digital world, where traditional boundaries and processes are constantly being redefined.<\/p>\n<section class=\"textbox connectIt\">\n<h3>How can professionals ensure they communicate with professionalism and maintain credibility while engaging in discussions on social media platforms?<\/h3>\n<p><div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q604643\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q604643\" class=\"hidden-answer\" style=\"display: none\">Consider using some of the following strategies:<\/p>\n<ul>\n<li>\n<p><strong>Maintain a Professional Tone<\/strong>: Regardless of the informal nature of social media, using a professional tone in posts and interactions helps establish credibility. Avoid using language or humor that could be misinterpreted.<\/p>\n<\/li>\n<li>\n<p><strong>Fact-Check Before Posting<\/strong>: Verify facts and sources before posting to avoid spreading misinformation, which can damage credibility.<\/p>\n<\/li>\n<li>\n<p><strong>Be Respectful and Courteous<\/strong>: Engage respectfully with others, even when disagreeing. Professionalism requires acknowledging different viewpoints without resorting to personal attacks or inflammatory language.<\/p>\n<\/li>\n<li>\n<p><strong>Protect Confidential Information<\/strong>: Avoid sharing sensitive or confidential information about your work, clients, or colleagues. Respect privacy and confidentiality agreements at all times.<\/p>\n<\/li>\n<li>\n<p><strong>Showcase Expertise<\/strong>: Use social media to share knowledge, insights, and expertise in your field. Thoughtful, well-informed posts can enhance your reputation as a knowledgeable professional.<\/p>\n<\/li>\n<li>\n<p><strong>Be Mindful of Your Digital Footprint<\/strong>: Remember that social media posts can have a long-lasting impact. Think about how your posts might be perceived in the future and strive to build a positive, professional online presence.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-1074-1\">Leland, John. \u201cHow a Profane Joke on Twitter Spawned a Legal Army.\u201d New York Times. Accessed May 26, 2024. https:\/\/www.nytimes.com\/2024\/05\/26\/nyregion\/twitter-lawyers-threadnought-elon-musk.html <a href=\"#return-footnote-1074-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><\/ol><\/div><div class=\"glossary\"><span class=\"screen-reader-text\" id=\"definition\">definition<\/span><template id=\"term_1074_2071\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_1074_2071\"><div tabindex=\"-1\"><p>X is the social media platform formerly known as Twitter.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><\/div>","protected":false},"author":23,"menu_order":25,"template":"","meta":{"_candela_citation":"[{\"type\":\"pd\",\"description\":\"Adapted from material created using ChatGPT\",\"author\":\"Lumen Learning\",\"organization\":\"OpenAI\",\"url\":\"\",\"project\":\"\",\"license\":\"pd\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"smartphone\",\"author\":\"Lisa Fotios\",\"organization\":\"Pexels\",\"url\":\"https:\/\/www.pexels.com\/collections\/social-media-s89t5at\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":78,"module-header":"apply_it","content_attributions":[{"type":"pd","description":"Adapted from material created using ChatGPT","author":"Lumen Learning","organization":"OpenAI","url":"","project":"","license":"pd","license_terms":""},{"type":"cc","description":"smartphone","author":"Lisa Fotios","organization":"Pexels","url":"https:\/\/www.pexels.com\/collections\/social-media-s89t5at\/","project":"","license":"cc-by","license_terms":""}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1074"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/users\/23"}],"version-history":[{"count":7,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1074\/revisions"}],"predecessor-version":[{"id":4529,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1074\/revisions\/4529"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/parts\/78"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/1074\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/media?parent=1074"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=1074"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/contributor?post=1074"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/businesscommunication\/wp-json\/wp\/v2\/license?post=1074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}